Resume
Lara Marisa Santos completed her Ph.D. in Marketing and Strategy in 2019 at the University of Aveiro, the University of Beira Interior, and the University of Minho. She is an Invited Assistant Professor at Instituto Politécnico de Bragança and Instituto Politécnico do Cávado e do Ave. She has published 8 articles in specialized journals and contributed to 11 book chapters. She has supervised five MSc dissertations and three undergraduate/baccalaureate final projects, co-supervising two others. She has participated as a researcher in one project, organized one event, and participated in another. Her research focuses on Social Sciences, emphasizing Economics and Management. In her Ciência Vitae curriculum, the most frequent terms in her scientific production are visitors, motivations, natural parks, ecotourism, protected areas, food tourism, crisis management, and NPOs.
Graus
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Doctor of PhilosophyMarketing and Strategy
Publicações
Journal article
- 2023-02-08, An Exploratory Study to Understand Nonprofit Organizations’ Crisis Leadership Competencies: A Portuguese Analysis on COVID-19, Employee Responsibilities and Rights Journal
- 2022-01-06, Brand´s image perceptions during crisis: Brazil versus Portugal on COVID-19, The Journal of Human Resources Management Research
- 2022, Transformational Marketing and Transformational Travel, Journal of Tourism Futures
- 2022, Tourism developmente policy and the use of scenario analisis: a synthesis model, PASOS. Revista de Turismo y Patrimonio Cultural
- 2021-09-06, The Level of Preparedness and Response of Nonprofit Organizations in A Pandemic Crisis: An Exploratory Qualitative Research, Journal of Administrative Sciences and Technology
- 2021, Tourism development policy and the use of scenario analysis in a Post COVID-19 World , Journal of Hospitality & Tourism Research
- 2010, Empreendedorismo e Turismo: uma relação virtuosa, Percursos e Ideias - Cadernos de Turismo ISCET
- 2010, Empreendedorismo Social e Desempenho Organizacional: um estudo aplicado às organizações sem fins lucrativos, Revista da Faculdade de Ciências Humanas e Sociais
Thesis / Dissertation
- 2019, PhD, O impacto do capital empreendedor no desempenho organizacional: o caso das indústrias criativas na região norte de Portugal
Book chapter
- 2025, Virtual Tourism and the Virtual Tourist Experience, Implications for Destination Marketing
- 2025, Film-Induced Tourism and Promotion of Tourist Destinations, An Exploratory Approach
- 2024, Slow Food Tourism, Exploring Consumer Motivational Dimensions
- 2024, Aiming towards green capability in the hospitality sector using nudge strategies, XV International Tourism Congress, Sciendo
- 2023, Visitors to Vale do Tua Regional Natural Park in Northeast Portugal: A Cluster Segmentation Analysis
- 2023, The Exploration of the Metaverse by Destination Management Organisations Towards Sustainability, Emerald Publishing Limited
- 2023, Marketing Sustainable Events for Children, Emerald Publishing Limited
- 2023, Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective
- 2023, Crisis Management and Planning in Portuguese Nonprofit Organizations During the COVID-19 Pandemic
- 2022, Rethinking Tourism Planning and Development in a Post COVID-19, Restarting tourism, travel, and hospitality, II, IHU-SEB Press
- 2022, Rethinking Tourism Planning and Development in a Post COVID-19 World, Reviving Tourism, in the Post-Pandemic Era, 1, 1st, School of Economics & Business, International Hellenic University
- 2010, Empreendedorismo Social na Economia Social, Recursos Humanos - Das Teorias às Boas Práticas - Os Artigos de Investigação e Intervenção, Editorial Novembro
Conference paper
- Tourists' motivations in protected areas: the case of vale do Tua regional natural park (northeast Portugal)
- Motivations for Visiting Peri-urban Natural Areas
- Food tourism and storytelling - a conceptual framework
- Crisis Management Planning in Nonprofit Organizations - The Portuguese Case in COVID-19, XXI International Congress on Public and Nonprofit Marketing
- Capital do Empreendedorismo: a proposta de uma escala de medida, ENTREPRENEURSHIP AND PERFORMANCE IN A REGIONAL CONTEXT
- Brand Re/Action On Covid-19: An Exploratory Crosscountry Study, 37th IBIMA International Conference
- 2024-11-28, Sustainable tourism in protected areas: perceptions of residents and local communities of Tua Valley Regional Natural Park, International Tourism Congress 2024
- 2024-11-28, Pedestrianismo e Turismo no Vale do Tua: estudo exploratório sobre atributos, motivações e satisfação , International Tourism Congress 2024
- 2022-11-05, Market segmentation and relationship management of fashion tourism: an exploratory perspective, International Conference On Tourism Technology And Systems
- 2022-11-03, Visitors to Vale do Tua Regional Natural Park in Northeast Portugal: A cluster segmentation analysis , International Conference On Tourism Technology And Systems
- 2021-05-21, Rethinking Tourism Planning and Development in a Post COVID-19 World – An exploratory study, TOURMAN 2021
- 2020-11-05, Crisis Management in the Nonprofit Organizations – the case of North Portugal on COVID-19, Sustainable Economic Development and Advancing Education Excellence in the Era of Global Pandemic
- 2020-09-10, Crisis management in the nonprofit sector - the (exploratory) case of North Portugal on COVID-19, II Congreso Latinoamericano de Marketing Social
- 2017-09-04, Conceptualising entrepreneurship capital in creative industries: an exploratory study, 16th Congress on Public and Nonprofit Marketing
