Class Communications Management

Understand communication in the organizational context and how communication resources should be used externally and internally; Understand different ideas and strategies of organizational communication, both public and private; Know the various theories associated with communication management and understand their importance for organizations; Reflect on applicable communication techniques in terms of relevance, effectiveness and efficiency in relation to specific objectives and contexts; Know how to design, implement and evaluate organizational communication strategies and plans;

Not applicable

Introduction to communication management What communication is What it means to communicate and why it is important to know how to communicate Organizational communication What is organizational communication? Concepts Historical perspective Communication models External and internal communication Communication plans Organizational identity Organizational image and reputation Media management Crisis communication Concepts Recognizing and managing a communication crisis Crisis management models Brand communication Brand management Product communication Communication from the perspective of brands and consumers Brand value Digital communication New media Social networks and new technologies - new forms of digital interaction Institutional communication Concepts Institutional discourse Institutional advertising Public and Private Communication Concepts Public Service  

The curricular unit will be supported by the resources available to teach the students.Through the presentation of content related to the program, which will be available to students through the Moodle tool. Whenever necessary for students to better understand the subject, practical cases and examples of real situations will be used. Complementary texts will be available to students to help them understand the subject better

Brataas, K. (2018). Crisis Communication: Case Studies and Lessons Learned from International Disasters. Routledge. Coombs, T. (2013). Applied Crisis Communication and Crisis Management (1oedição ed.). Sage Publications, Inc. Cornelissen, J. (2004). Corporate Communications – Theory and Pratice. Sage Publications Lda, London. Floreddu, P.B. and Cabiddu, F. (2016), "Social media communication strategies", , Vol. 30 No. 5, pp. 490-503. https://doi.org/10.1108/JSM-01-2015-0036 Gillis, T. (Ed.). (2011). The IABC handbook of organizational communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership (2nd Edition). Jossey Bass. Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories of human communication (Eleventh edition). Waveland Press, Inc.