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Presentation
Presentation
Motion Design deals with the crossing of knowledge and principles related to the graphic design in the cinematic context: films, videos, sound, or any other medium that relates time and visual information, through the use of various animation techniques (analog or digital).
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT93-17981
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. A brief historical analysis and context of generics in the cinema and audiovisual tradition. Analysis of reference projects/works by several design, motion, and animation authors. 2. Notions of graphic design applied to motion design: - Typography vs. lettering; typographic family, types of visual composition using typography. 3. Colour and Composition Exercises: - Manipulation of shapes and spaces through colour (temperature, ambiance, spatial perception, optical effects). - Colour cycle and colour triangle; complementary colours; perception and colour. 4. Practical component in Adobe After Effects applied to animation and motion graphics. Animation in 2D planes and 3D space, using tracking processes. 5. Animation: Application of 6 of the 12 animation principles applied to motion design (Squash and Stretch, Slow in Slow out, Arcs, Exaggeration, and Pose to Pose).
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Objectives
Objectives
Provide students with: - The technical, artistic, and conceptual skills and methods necessary to produce original animation and graphic design projects. - Insight, technical dexterity, and creativity, in the idealisation and creation of the different projects to be developed combining the different elements of composition in a balanced way, with rhythm, through a logical sequence of animation. 2 projects to be developed individually and in groups: - Kinetic typography: Construction of a short video that presents the best ones where the main actor is the typography - Infographic video: creation of a video where, through the language of motion design, specific narrative content developed by the students is explained.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Learner-centred Problem-Based Learning (PBL) is proposed which involves groups of learners working together to solve a real-world problem. Students are encouraged to understand concepts through problem-solving skills. Students will have the opportunity to develop skills related to teamwork, project management, oral and written communication, self-awareness and evaluation of group processes, critical thinking and analysis, explanation of concepts, self-directed learning, application of course content to real-world examples, research and information literacy, and problem solving across disciplines.
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References
References
MOTION BLUR, The OneDotZero Book, Laurence King Publishers; Pap/DVD edition, Novembro, 2007 Pause: 59 Minutes of Motion Graphics, Universe Publishing, Maio, 2000 Not Teflon: MTV Design & Pop Promo's, Universe Publishing, Janeiro, 2004 On Air: The Visual Messages and Global Language of MTV, Die Gestalten Verlag; Har/Dvdr edition, Setembro, 2005 Motion by Design, Laurence King; Har/DVD edition, Fevereiro, 2007 The After Effects Illusionist: All the Effects in One Complete Guide, Focal Press; Pap/Cdr edition, Fevereiro, 2009
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Office Hours
Office Hours
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Mobility
Mobility
Yes
