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Class Policy and Communication

  • Presentation

    Presentation

    The various levels of approach in this discipline were structured with a view to providing students with the main concepts and theoretical bases on the interface between Politics and Communication in three fundamental aspects: political communication, political marketing and journalism/public opinion. The changes registered in political communication due to the influence of new communication and information techniques and technologies and the way in which relations between mass communication and politics have been processed constitute bases for work. This curricular unit aims to encourage students to study the articulation between communication, democracy and citizenship, based on the problematization and analysis of concrete current cases, with systematic use of scientific studies and analyses.
  • Code

    Code

    ULHT24-1422
  • Syllabus

    Syllabus

    1 - Definition of concepts 1.1. Communication, information, advertising, publicity and marketing. 1.2. Politics, Political Communication, Communication Policies. 2 – Political systems, media systems and party systems. 3 – Politics, the social role of the media and public opinion. 4 – Political communication and its effects
  • Objectives

    Objectives

    a) Define and scientifically relate the concepts of politics and communication. b) Critically analyze power and the media. c) Relate marketing and propaganda to the political effects of communication. d) Understand the power and the political-social effect of networks.
  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Throughout the semester, we seek to increase students' interest and proactivity by presenting subjects linked to current media and political affairs so that they can apply the concepts analyzed to the ongoing reality, presenting and discussing the "state of the art" in this scientific field and, also , develop skills as citizens so that become more social engaged.
  • References

    References

    Ao longo das aulas são disponibilizados artigos para cada matéria em análise. - Ferin Cunha I., Guazina L., Cabrera A., Martins C (2023) Media, Populism and Corruption https://colecaoicnova.fcsh.unl.pt/ - Barreiros, José Jorge (2012), Democracia, Comunicação e Media, Lisboa, Mundos Sociais. - Castells, Manuel (2009), Comunicación y poder, Madrid, Alianza Editorial. - Correia, João Carlos Correia, Gil Baptista Ferreira, Paula do Espírito Santo (orgs) (2010), - Conceitos de Comunicação Política, Covilhã, Livros LabCom. - Cunha, Isabel Ferin, Estrela Serrano (orgs) (2016), Media, Corrupção Política e Justiça, Lisboa, Mariposa Azul.  
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