Docente
Maria Marques

Resume

Maria Isabel Andrés Marques é doutorada em Ciências do Turismo pela Université de Perpignan (2008). Possui Mestrado em Engenharia Cultural e do Turismo pela mesma Universidade (2005) e é Licenciada em Sociologia pela Faculdade de Letras da Universidade do Porto (1992). É Professora Associada na Universidade Lusófona (Centro Universitário Lusófona - Porto), na Faculdade de Ciências Económicas Sociais e da Empresa. De 2010 até setembro de 2025 foi diretora do 1º ciclo em Turismo e Gestão de Empresas Turísticas, de 2011 a 2022 foi diretora do 2º ciclo de Gestão do Turismo e de 2022 a 2024 do 2º ciclo em Gestão e Inovação em Turismo e Hospitalidade. Desenvolve a sua atividade investigação no Intrepid Lab, que foi recentemente integrado como polo do CETRAD - Centro de Estudos Transdisciplinares para o Desenvolvimento. Possui uma vasta experiência como investigadora e os seus principais estudos e publicações, incluindo capítulos de livros, artigos em revistas científicas e atas de congressos, assentam nas temáticas do Turismo e da Sustentabilidade Social, Património, Cultura e Turismo; Gastronomia e Turismo; Turismo da Diáspora; Marca do destino; Imagens de Destino e Turismo Sustentável. EN Maria Isabel Andrés Marques has a PhD in Tourism Sciences from the Université de Perpignan (2008). She has a Master's degree in Cultural and Tourism Engineering from the same university (2005) and a degree in Sociology from the Faculty of Letters of the University of Porto (1992). She is an Associate Professor at Lusófona University (Centro Universitário Lusófona - Porto), in the Faculty of Economic, Social and Business Sciences. From 2010 until September 2025 she was director of the 1st cycle in Tourism and Tourism Business Management and the 2nd cycle in Management and Innovation in Tourism and Hospitality. She carries out her research at the Intrepid Lab, which was recently integrated as a pole of CETRAD - Center for Transdisciplinary Studies for Development. Her main studies and publications, including book chapters, articles in scientific journals and conference proceedings, are based on the themes of Tourism and Social Sustainability, Heritage, Culture and Tourism; Gastronomy and Tourism; Diaspora Tourism; Destination Branding; Destination Images and Sustainable Tourism.

Graus

• Docteur
  PdD Sciences of Tourisme
• Diplôme d´études supérieures
  Master in Cultural and Tourism Engineering
• Licenciatura
  Sociology

Publicações

Magazine article

• 2011-10, VOANDO SOBRE UM NINHO DE MARCAS: a ancoragem das marcas turísticas no território e no património.

Preprint

Journal issue

• Tourism Marketing

Journal article

• 2025-01-21, No Planet-B Attitudes: The Main Driver of Gen Z Travelers’ Willingness to Pay for Sustainable Tourism Destinations, Sustainability
• 2024-03-08, THE IMPACT OF ONLINE LEARNING ON BUSINESS AND ECONOMICS STUDENTS’ MOTIVATION DURING THE COVID-19 PANDEMIC, Business: Theory and Practice
• 2022-12-19, How Do Hospitality Workers Perceive Their Work Skills before and after the Lockdown Imposed by the COVID-19 Pandemic
• 2022-10-18, Hotel workers’ perceptions on soft and hard skills in Porto, Portugal, Journal of Human Resources in Hospitality & Tourism
• 2022-02, Willingness to Pay for Sustainable Destinations: A Structural Approach, Sustainability
• 2020-02-01, Quintas com História na região do vinho verde. Património e Enoturismo. , Vinho Verde. História e Património. Porto: APHVIN/GEHVID,
• 2020-02-01, Quintas com História na região do vinho verde. Património e Enoturismo (Farms with History in the Vinho Verde region. Heritage and Wine Tourism) , Vinho Verde. História e Património. Porto: APHVIN/GEHVID,
• 2020, How Residentes Perceive the Impacts of Tourism. The Case of the Historic Centre of Porto, INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION
• 2019-01, A destination imagery processing model: Structural differences between dream and favourite destinations, Annals of Tourism Research
• 2019, Quintas com história na região do vinho verde. Património e Enoturismo. Vinho Verde - História e Património - History and Heritage., Aphvin
• 2019, Impacts Caused by the Web in Tourism Marketing
• 2018, Rutas de la memoria de la diáspora portuguesa – construcción de un modelo de evaluación de motivaciones. ., Estudios y Perspectivas en Turismo
• 2017, Portuguese airport efficiency analysis: The case study of Oporto
• 2017, População e Sociedade n.º 26
• 2017, Perceção dos residentes e profissionais do Centro do Porto sobre o desenvolvimento do turismo na cidade / Perception of residents and professionals in the Center of Porto regarding the development of tourism in the city, População e Sociedade
• 2017, Perceção dos residentes e profissionais do Centro do Porto sobre o desenvolvimento do turismo na cidade
• 2016, Perceção da Comunidade Recetora sobre o Turismo no Centro do Porto. , Revista População e Sociedade, Porto, vol. 26, p. 45-61
• 2015-03-01, Portuguese Airport Efficiency Analysis: The Case Study of Oporto, Mediterranean Journal of Social Sciences
• 2015, Portuguese airport efficiency analysis: the case study of Oporto
• 2011, One Flew Over The Brands' Nest, European Journal of Tourism
• 2010, A tribute to Rachid Amirou, the flaneur of paradise, European Journal of Tourism, Hospitality and Recreation

Thesis / Dissertation

• 2008-06-21, PhD, Identity, Heritage and Tourism Development: Minho Case Studie

Book

• 2016, CINEMA, IMAGEM DE DESTINOS E MARCAS TERRITORIAIS, Dias, Francisco; Andrés Marques, Isabel; Pereira, Alexandra Matos; CARDOSO, Lucília, APTUR
• 2014, Porto As a Tourism Destination, Alexandra Matos Pereira; Ana Cristina Correia de Sousa; Ana Maria Ferreira; Ana Ramires; António Azevedo; Artur Pimenta Alves; Artur Villares; et al, CEPESE / Formalpress

Book chapter

• 2023, The Importance of Labels in the Hotel Industry—The Portuguese Clean & Safe Stamp
• 2022, Tourists' Willingness to Pay for Environmental and Sociocultural Sustainability in Destinations: Underlying Factors and the Effect of Age, Transcending Borders in Tourism Through Innovation and Cultural Heritage, Springer International Publishing
• 2022, Gastronomia da Memória. O que leva os turistas brasileiros que visitam o Porto a (re)conhecer a atual gastronomia portuguesa? , Em torno da E(I)migração Ibérica para as Américas: Práticas Associativas e Turismo de Raízes, Letras Lavadas Edições
• 2022, Hotel Technology Innovations as Drivers of Safety and Hygiene in Hotel Customers., Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, , 284, In: Carvalho, J.V.d., Liberato, P., Peña, A. (eds) Springer
• 2021, Perfil e Comportamento dos Turistas em Portugal - Quem são os turistas do presente e do futuro?, Portugal e o Turismo-Recursos e Desafios, Book Cover. ISBN: 978-989-9067-09-7
• 2019, Da História ao Turismo. A rota do vinho verde. (From History to Tourism. The white wine route)
• 2018, Sabores del Turismo- La experiencia gastronómica y la formación de la imagen del destino turístico, La Imagem y la Promoción de los Destinos Turísticos. n/a: Editorial Aranzadi, S.A.U. - THOMSON REUTEURS . , Editorial Aranzadi, S.A.U. - THOMSON REUTEURS .
• 2017, Technichal efficency of Francisco Sá Carneiro Airport: The potential impacts on region tourism, CEPESE, Editora Media XXI
• 2017, A hospitalidade na formação da imagem de um destino urbano, Marketing Highlights- O Presente e o Futuro . Porto: Chiado Editora., Chiado Editora
• 2014, Gastronomia e Vinhos versus “Tourism Destination Image”: Análise exploratória à “Language of Tourism” dos Filmes do ART&TUR 2014, Cinema, Destination Image & Place Brandig. ISBN 978-989-20-6152-8., APTUR ISBN 978-989-20-6152-8.
• 2013, Technical Efficiency of Francisco Sá Carneiro Airport Porto: The potential impacts on regional tourism, O Porto como Destino Turístico, Media XXI
• 2013, Insighting the city. Digital Paths in Historical Porto , O Porto como Destino Turístico, Media XXI

Edited book

• 2016, APTUR
• 2013

Translation

• 2007, Elaboração de Projectos Sociais. Casos Práticos, Porto Editora

Conference paper

• How residents perceive the impacts of Tourism. The case of the Historic Center or Porto., Economic and Social Development
• Environmental and economic attitudes from visitors of Mediterranean Geoparks
• 2022, Tourists’ Willingness to Pay for Environmental and Sociocultural Sustainability in Destinations: Underlying Factors and the Effect of Age
• 2021-05-21, Hotel Workers Perceptions on Soft Skills During the Covid - 19 Pandemic DOI: 10.34190/IRT.21. 126, 4th INternational Conference on Tourism Research
• 2021, Hotel workers’ perceptions on soft skills during the covid-19 pandemic
• 2021, Hotel Workers Perceptions on Soft Skills During the Covid - 19 Pandemic, 4th International Conference on Tourism Research
• 2020-11-19, Perception of Human Resources on the Skills Required in the Four and Five Star Hotels in the Historic Centre of Porto, 62th International Scientific Conference on Economic and Social Development - "Sustainability from an Economic and Social Perspective"
• 2020-04-17, How Residents Perceive the Impacts of Tourism - The Case of the Historic Center of Porto, Economic and Social Development
• 2019-05-25, Da História ao Turismo. A rota do vinho verde, Congresso XIV Jornadas Internacionais “Grandes Problemáticas do Espaço Europeu”
• 2017, Local Community and Tourists - Perceptions About The Impacts Of Tourism In The Historic Zone Of Porto., Annual Conference of the EuroMed Academy of Business
• 2017, Between dreams and sweet memories: The imagery of dream and favourite destinations, 9th International Tourism Congress: The image and sustainability of tourism destinations
• 2014, Environmental and economic attitudes from visitors of Mediterranean Geoparks, Goldschmidt.

Conference abstract

• 2020-01-01, Turismo de Raízes – Motivações dos Brasileiros para visitarem Portugal , Seminário Internacional "Estudos de I(E)migração Ibérica" - AÇORES
• 2017, Local Community and Tourists – Perceptions about the impacts of tourism in The Historic Zona of Porto, EuroMed Academy of Business (EMAB). Rome 13th-15th September. ISI
• 2016-10, GASTRONOMY AND ORGANIC IMAGE FORMATION: WHERE AND WHAT DO TOURISTS EAT WHEN VISITING , International Conference on Cinema and Tourism
• 2014-11-26, Valor Patrimonial da Gastronomia Portuguesa. Impacto na satisfação dos turistas no destino Porto, MANAGEMENT STUDIES INTERNATIONAL CONFERENCE –26-29 NOV. 2014
• 2012, Reflexiones sobre el Patrimonio Inmaterial de la Humanidad. De la Identidad sentida a la Identidad compartida…., International Conference Destination Branding, Heritage & Authenticity, Facultad de Geografía e Historia de la Universidad de Santiago de Compostela