Class Media, Society and Culture II

Tthe curricular unit Media, Society and Culture II (MSC II) is structured into thematic areas with direct relation to CICANT's main areas of research, with a focus on Media Arts, as well as Cultural and Creative Industries and  also, in New Technologies (ReLeCo “Media Arts, Creative Industries and Technologies” - MACIT). Thus, throughout the semester, the program contents will be organized into four main thematic areas, with several sessions being adjusted to the areas of interest and the profile of the doctoral students - namely: - Media and Modernity - Media Archeology and Remediation - Film Industry in Transformation - Marketing and Strategic Communication Furthermore, there is the intention to invite several CICANT researchers to make presentations on projects for which they are responsible or in which they participate, including projects that are aligned with the areas of interest of doctoral students.

Not applicable

This CU follows a modular logic - the program was structured in such a way as to first expose students to some of the main authors who have been reflecting on Media and Modernity (Dosse, Gunning, Kitller, Cassirer, Postman, Parikka, among others), and then present authors and researchers in the field of Media Archeology, as well as relevant and/or ongoing work in this field – focusing on the concept and practices of Remediation (McLuhan, Bolter, Grusin). Furthermore, issues associated with Cultural and Creative Industries will be the subject of attention and reflection, in particular, the opportunities and challenges facing the cinema industry in Europe, in the context of digital transformation. Finally, the areas of applied communication will be considered, once again promoting critical reflection on the impact of Marketing and Strategic Communication on consumers and/or citizens in increasingly globalized societies.

The CU is theoretical-practical, including expository, demonstrative and participatory methods. Students must apply the knowledge acquired in the preparation of a scientific paper. Students must use oral, written and audiovisual communication techniques to demonstrate their acquisition of knowledge and their ability for critical reflection. Assessment: Scientific paper – 80% * Class presentation of the scientific paper – 20% ** Scientific paper - a single theoretical work, with oral presentation - to be evaluated by the conductor and the professor (s) of the topic chosen by each student * Final essay: 3000-4000 words, excluding references. Literature review connected with the individual research project, also related to a topic, or intersection of topics, within the themes presened during this UC. References in APA system, 7th edition. ** Final work presentation: oral presentation, with optional supporting audiovisual material, up to 15 minutes.  

Deuze, M. (2019). Making Media: Production, Practices and Professions. Making Media. Downing, J. D., McQuail, D., Schlesinger, P., & Wartella, E. (2004). The SAGE Handbook of Media Studies. SAGE Publications, https://sk.sagepub.com/reference/hdbk_mediastudy Hesmondhalgh, D. (2019). The Cultural Industries, 4th edition. The Cultural Industries, 4th Edition. https://www.academia.edu/39303517/The_Cultural_Industries_4th_edition Flew, T., Holt, J., & Thomas, J. (2023). The SAGE Handbook of the Digital Media Economy. (Vols. 1-0). SAGE Publications, https://doi.org/10.4135/9781529757170 https://sk.sagepub.com/reference/the-sage-handbook-of-the-digital-media-economy McQuail D. & Deuze M. (2020). McQuail’s Media and Mass Communication Theory (7th edition). SAGE Publications.