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Class Political Communication

  • Presentation

    Presentation

    Political Communication is a curricular unit of the Aplication Communication Degree, biannual and taught in the 1st year. It provides the theoretical basis for understanding the relationship between Communication and Politics. Stimulates critical thinking about the influence of political marketing on communication; on the relationship between journalism/public opinion; on the main current challenges in the media: misinformation and fake news, and also on the concepts of communication, democracy and citizenship.
  • Code

    Code

    ULP1652-1683
  • Syllabus

    Syllabus

    1. Epistemological and methodological issues in Politics and Communication 2. Political Communication: perspectives, definitions and delimitations of the field 3. Political Communication and Political Culture 4. The field of research in Political Communication 5. Technologization, media totalization and privatization of the State 6. From Politics to Policies. Contemporary issues of Political Communication 7. Perspectives on Political Communication.
  • Objectives

    Objectives

    Students, at the end of the semester, should be able to: a) Define and scientifically relate the concepts of communication, power and politics. b) Critically analyze power and the media. c) Relate marketing and advertising to the political effects of Communication. d) Understand the power and social-political effect of networks. e) Elaborate on the main policy challenges to contain the misinformation
  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    The methods to be used will essentially be expository and interrogative, taking into account the nature of the materials. The pedagogical techniques to be used will be: the exposition technique; ice-breaker technique; brainstorming technique; case study technique; group work technique and debate technique. The curricular unit will have continuous assessment with analysis of frequency and participation/work with debates.
  • References

    References

    Adler, B & Towne, N. (2002). Comunicação Interpessoal. (9ªEd). Rio de Janeiro: LTC ALMOND, G. A. & Verba, S. (1965). The Civic Culture. Boston, MA: Little, Brown and Company. ARISTÓTELES (2018). Retórica. Lisboa: INCM.   Berg, E. (2012).Administração de conflitos: As abordagens práticas para o dia-a-dia. (1ªed) Curitiba: Juruá.  CASTELLS, M. (2009). Comunicación y Poder. Madrid: Alianza Ed. CHOMSKY, N. & HERMAN, E. (2018). Manufacturing Consent – The Political Economy of the Mass Media. London: Vintage Publishing. COOMBS, W. T. & HOLLADAY, S. J. (2010). The Handbook of Crisis Communication. Oxford: 2010 Wiley-Blackwell. CORDÓN, J. M. N. & MARTÍNEZ, T. C. (2020). História da Filosofia. Dos pré-socráticos à filosofia contemporânea. Lisboa: Edições 70.   
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