Class Communications Department

The most recent statistics and studies demonstrate that there is a tendency that has been increasing, so that Communication / Advisory Services turn to be a transversal activity to all sectors of the activity, thus requiring specialised professionals. For this reason, many students that currently attend the courses in the Communication Sciences Area choose a professional career in this area.

Not applicable

I – Global Framework of Communication in Societies 1.1 – Communication and the Role of Assessors (Evolution) 1.2 – The Reality of the Media in Portugal 1.2 – The effects of the Media Concentration for journalists and for the public II – The Positioning of the Media Players in a Practical Scenario – Truth Manipulation  – The Regulation in Portugal (T) III– Communication Offices and their Relationships with the press (T)  - Elaboration of the Information: Press Releases, Bulletins, denials, advertisements, etc) (P)  - Diffusion of the Information and the Impact in Public Opinion: Analysis of the journalistic approach of the news (T/P)  – To choose the proper instruments for message support (traditional and new means) V – The Social Accountability of Communication Agents

Classes based on theory, supported by PowerPoint, proper bibliography, movie watching and the elaboration of practical assignments in the advisory area, debates and discussion of themes handled by the social media and talked over by the general public.   The evaluation must be continuous, taking into account aspects such as attendance, elaboration of practical works, analysis of documents and two Continuous Evaluation Tests or, in alternative, a Global Test to be undertaken at the End of the Semester. Avaliação Professora Doutora Maria José Ferreira: - Participation: the presence and involvement in classes shall have a valuation up to 20% - Accomplishment of assignments shall have a valuation up to 30% - Presentation of the assignment 20% - Test shall have a valuation up to 30%

[Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN) Federação Nacional dos Jornalistas (2016) Manual de Assessoria de Comunicação, 3 edição Macquail, Denis (2012) “ A Teoria da Comunicação de Massas”. Lisboa; Fundação Gulbenkian Faustino, P. (2007), “Ética e Responsabilidade social dos media”. Lisboa: Media XXI, Fomalpress Martins, L.P. (2001), “Schiu…Está aqui um jornalista”. Lisboa: editorial Notícias Solana, Y.M. (2004), “La Comunicación Institucional”. Madrid: Editorial Fraga Lampreia, M.J. (1996) “Técnicas de Comunicação, Publicidade, Propaganda e Relações Publicas”. Editora Europa-America. Granado, A. e Malheiros, J.V. “Como falar com jornalistas sem ficar à beira de um ataque de nervos”.