Class Content Production for the Digital Media

In the ever-evolving digital age, developing skills and acquiring knowledge to produce engaging and effective content for digital media is essential for professionals in the fields of Marketing, Advertising and Public Relations. In this sense, this course aims to provide students with a comprehensive and practical understanding of the fundamental strategies, techniques and tools for creating content (textual and visual) for digital environments. Topics related to design and digital formats, digital platforms, textual products for digital formats, principles of usability and ethics in digital production and the production of accessible digital content will be explored. With a strong practical side, throughout the course various cases will be analysed and exercises carried out to encourage participation, discussion and the identification of good practices.  

Not applicable

Digital media and contemporary communication Fundamentals of content production for digital media Writing for digital media Storytelling Tools/software for creating digital content User experience principles Gamification: strategies and applications Ethics and responsibility in digital content production Principles of accessible digital communication

The course will be conducted using Project-Based Learning (PBL). This pedagogical approach is student-centred and promotes the development of skills through practical and interdisciplinary projects. In this course, students will be challenged to solve fictitious problems based on real situations, applying theoretical concepts in practical contexts. They will also be challenged to work on collaboration, autonomy and critical thinking skills. This methodology encourages research, creativity and decision-making, providing an active and meaningful learning experience and preparing students for real-world situations and challenges.

Cardoso, Gustavo; Espanha, Rita; Araújo, Vera (orgs.) (2009) Da Comunicação de Massa à Comunicação em Rede. Porto: Porto Editora Jenkins, H. (2006) Convergence Culture: Where Old and New Media Collide, New York: New York University Press. Nielsen, J. (1999) Designing Web Usability. New Riders. Lewis, R., & Luciana, J. (2020). Digital Media Foundations: An Introduction for Artists and Designers. Abingdon: Routledge. Miller, C.H. (2014) Digital Storytelling: A Creators Guide to Interactive Storytelling, Burlington, MA: Focal Press. Ribeiro, N. M (2012). Multimédia e Tecnologias Interactivas. Lisboa: FCA. Bernardo, N. (2014). Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling, Lisboa: beActive Books.  Muanis, F. (2020). Convergências Digitais, Linguagens e Dispositivos. Curitiba: Appris.