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Presentation
Presentation
CU in the area of Management, which aims to address basic Marketing issues. It is essential for anyone who will work in the area of Management. The approach is practical, which is favorable to the work context.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULP6623-11341
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1 - Marketing - Concept, importance, context and guidance 2 - The Market-Segmentation, environmental analysis and the consumer 3 - Variables of Marketing - The Marketing Mix 4 - Planning, control and organization 4.1 - The Marketing Plan
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Objectives
Objectives
1 - Understand the concept of marketing, its importance, context and guidelines followed over time 2 - Understand the concept and market segmentation and know the various types and targeting criteria and the various environments in which Marketing operates 3 - Distinguish and analyze the different variables of the Marketing Mix 4 - Understand the importance of planning in marketing, control of marketing activities and the organization of services of marketing 4.1 - Learning how to prepare a Marketing Plan
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Teaching methodologies and assessment
Teaching methodologies and assessment
Case Studies
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References
References
KOTLER, P. & KELLER, K. L. (2012). Administração de Marketing (14ª ed.). São Paulo: Pearson Education. LINDON, D. et al. (2011). Mercator XXI - Teoria e Prática do Marketing (14ª ed.). Lisboa: D. Quixote.
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Office Hours
Office Hours
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Mobility
Mobility
No
