Class Commercial Management Game

The Commercial Management Game course provides students with a practical and immersive experience in applying the knowledge acquired throughout their studies. Through a business simulation, students have the opportunity to make strategic decisions in various areas of commercial management, such as marketing, sales, logistics, and finance. This hands-on approach allows for the development of critical decision-making skills, teamwork, and market analysis in a competitive and dynamic environment, preparing students for real-world business challenges.

Not applicable

1. Operational plan 1.1 Functioning, mission and objectives of the organization 1.2 Characteristics of the Products produced and/or forms of commercialization 1.3 Analysis of market supply and demand 1.4 Human resources management: sales force 1.5 Marketing: offer, sales price, quality, communication and commercial budget, distribution, credit 2. Simulation 2.1 Simulator operation. 2.2 Training for knowledge of decision variables. 2.3 Simulation of commercial management decisions. 2.4 Analysis of simulation results

Learning takes place in a simulation environment. Working groups are set up and each student will be responsible for their individual decisions and the decisions of the group.

Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., & Jain, A. K. (2015). Crafting & executing strategy: The quest for competitive advantage: Concepts and cases.20th Edition McGraw-Hill Education. Lowe, D. (2013). Commercial management: Theory and practice. John Wiley & Sons