Class Typography

The main goal of the Typography course is to pass on knowledge to the students that will allow them to make autonomous and conscious choices and applications of the multitude of typographic resources that are currently available to graphic designers in the development of graphic and editorial design projects. In order to do so, there’s a conciliation between learning the history of typography, de terms and concepts inherent to the discipline and the development of practical design projects oriented towards the typographic study.

Not applicable

1. History of typography 1.1. From to the dawn of the Press 1.2. From the hand towards the machine: from the Oriental heritage to the invention of Linotype 1.3. 20th century: type follows History(ies) 1.4. Digital revolution: type in the 21st century   2. Type 2.1. Anatomy of type 2.2. Type classification (VoxATypI and other systems) 2.3. Type design 2.4. Application and combination of fonts   3. Text 3.1. Basic terminology in text editing and treatment 3.2. Layout composition and analysis

It’s planned the organization of at least one field visit (in previous years the visit was done to the Museum of Press in Porto which is currently closed, so other possible location of interest is being considered) and/or an open class with a special guest who is a type designer or whose graphic work displays an important typographic dimension. Additionally, there will be didactic games where the students have to identify fonts from the observation of the letters’ anatomy and recognize famous brands from seeing just one or two letters of their logos, emphasizing the inseparable role that typography can play in branding.

Adams, Sean; Dawson, Peter; Foster, John; Seddon, Tony – Graphic Design Rules: 365 Essential Design Dos & Don’ts. Londres: Francis Lincoln Limited Publishers, 2012. Barbosa, Conceição – Manual Prático de Produção Gráfica. Parede: Principia, 2009. Caldwell, Cath; Zappaterra, Yoland – Editorial Design: Digital and Print. Londres: Lawrence King Publishing, 2014. Coles, Stephen – The Anatomy of Type. Nova Iorque: Harper, 2012. Gautier, Damien & Claire – Design, Typography, etc. Salenstein: Niggli Verlag, 2017. Haslam, Andrew – Book Design. London: Laurence King Publishing, 2006. Hyndman, Sarah – Why Fonts Matter. Londres: Virgin Books, 2016. Lupton, Ellen – Thinking with Type (3rd edition). Princeton: Princeton Architectural Press, 2024. White, Alex W. – The Elements of Graphic Design: Space, Unity, Page Architecture and Type. Londres: Allworth, 2022. White, Alex W. – Advertising Design and Typography. Londres: Allworth, 2015.