Class Communication Design I

Label and packaging. Understand the importance of packaging and a label as a communication and marketing support for a product. Color, typography, legibility, materials and finishes are fundamental for the effectiveness of information and function.

Not applicable

Label and packaging. Exercises with different products, for different targets and budgets.  

A combination of expository and case study methodologies should be employed to ensure effective teaching and learning, including projects, books, and study visits. The Continuous Assessment process should consist of a minimum of two exercises that cover the following elements:  1. Each programmatic content should have exercises for practical application.  2. Practical projects that simulate real-world market scenarios.  3. Before each exercise, An initial briefing covering objectives, methods, timeline, and recommended bibliography should be given.  4. Each project should have at least one intermediate assessment and a final assessment with an oral presentation in class.    It should be noted that if a student's absences exceed 30% of the total teaching hours, they will fail the course (unless they have student worker status, are a highly competitive athlete, or have military status).

Kirkpatrick, Janice. New Packaging Design. Laurence King  Mason, Daniel (2009). Materials, Process, Print: Creative Solutions for Graphic Design Pentawards (2010). The Package Design Book 2 Pentawards. Taschen Basic Art Series. Tashen GMBH. Wiedemann , Julius (2010). Pentawards The Package Design Book. Tashen