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Presentation
Presentation
The main goal of the Design & Management course is to instruct the students about the different operative processes which are inherent to the professional practice of Design, through three fundamental axes: Design Strategy, Design Processes and Design Implementation. From this theoretical triangulation, articulated and complemented by audiovisual didactic tools and the testimonies from guest designers, it is expected that the students acquire methodologies for design analysis and workflow, and to know and understand the creative and logistic processes from other designers, thus preparing them for a transition to the job market.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
3 | Mandatory | Português
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Code
Code
ULP729-3693
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Introduction What is Design Management What is the importance of Design Management Brief historical context 2. Design Strategy Identifying Opportunities Knowing the Market and the Audience (Marketing)Co Knowing the Client and the Consumer Design Audits Outlining a Design Strategy Personal, interpersonal and presentation/communication skills 3. Design Processes Client brief Design brief Branding and the importance of design within companies/organizations Project start: identifying the problem and strategies for its solution Design methods Design processes Visual communication: the importance of making the thought visible Design Implementation Time vs. Cost vs. Performance Project planning (strategies and tools) Design policies and procedures Social, Cultural and Environmental impact Design Local vs Design Global Managing your professional practice at the beginning of your career
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Objectives
Objectives
Design and Management curricular unit has the following mais goals : - Knowing the national design reality (publications, teaching institutions, museums, relevant entities/personalities) - Learning to outline and keep track of design projects in the role of design manager/creative director (briefings, task plannind and budgets) - Decomposing the different phases of the design process and all the players and variables to consider, developing methodologies of planning and organization. - Understanding the different positions a designer can assume (inhouse, freelancer, consulting) and career progression (intern, junior, senior, criative director). - Knowing the difrent fields of design and the crative processes and work methodologies thar are transversal to them. - Foster the interdisciplinarity and cooperation dynamics with other professionals, inhouse or outsourcing. - Preparing the students to enter the work market.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The visualization of the didactic series "Abstract: The Art of Design" will allow the students to understand the different multitudes in which the profession of designer can unfold, identifying confluences and differences between different fields. The investigative process about the national context of design will allow the students to get familiar with designers, design studios, agencies, entitites, publications, museums and other important agents of the sector so that their entrace in the work market can be more informed and structured. Addicitonally a designer with his/her own pratice will be invited so that he/she can share the management challenges and struggles.
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References
References
AIGA. 2007. Design Business + Ethics. Nova Iorque: AIGA. Disponível em: https://www.aiga.org/sites/default/files/2021-03/Design-Business-and-Ethics.pdf Best, Kathryn. 2009. Gestão de Design. Lisboa: Diverge Design. Best, Kathryn. 2010. The Fundamentals of Design Management. Lausanne: AVA Publising. Centro Português de Design. 1997. Manual de Gestão de Design. Colecção “Design, Tecnologia e Gestão”. Lisboa: Centro Português de Design. Papanek, Victor. 1972. Design for the Real World: Making to Mesure. Londres: Thames & Hudson.
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Office Hours
Office Hours
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Mobility
Mobility
No
