Docente
Bianca Maria Martins Sousa

Resume

Bianca Sousa is PhD Candidate in University of Portucalense. She is a member of the research unit REMIT – Research on Economics, Management and Information Technologies, Porto. She has almost 10 years of experience working in the areas of marketing, communication and employer branding. At the moment she works in a global tech company as an employer branding coordinator. Her main topics of research are employer branding, brand equity, employee based brand equity and internal marketing.

Graus

• Doutoramento
  Ciências Empresariais
• Licenciatura
  Gestão de Marketing
• Especialização pós-bacharelato
  Data Science Apllied to Marketing

Publicações

Artigo em revista

• 2024-11-18, In the heart of B2B branding: exploring the link between brand-specific transformational leadership, employer branding and employee-based brand equity, Management Research
• 2024-03-29, Gestión digital de employer branding de empresas de España y Portugal, Observatorio (OBS*)
• 2024-03-06, Global talent management – talents, mobility and global experiences – a systematic literature review, Journal of Global Mobility
• 2016-06-06, The Role of Employer Branding on Attracting, Developing and Retaining Talent: The Case of a Leading Portuguese Business Group, Revista Portuguesa de Marketing

Capítulo de livro

• 2019, Employer Branding in the Digital Era Attracting and retaining Millennials Using Digital Media

Artigo em jornal

• 2023-11-22, Employee based brand equity: a systematic review of literature, framework development, and implications for future research, Journal of Management History