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Presentation
Presentation
UC on research methodologies and dynamics inherent to the research process.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 7.5
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULP6612-7351
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Introduction I. Communication today: the specificities of the field of media, technologies and digital platforms and marketing ii. Perspectives on research methodologies and inherent philosophies. Concepts, techniques and research methods. 3. Aspects to take into account when preparing a research. The challenges of the research process. 4. Research questions and objectives 5. Working the documentation 6. Quantitative and qualitative methodologies: advantages, limits and complementarities. The methodological triangulation. 7. The interview, focus groups and life stories 8. The survey 9. The analysis of social networks and network analysis 10. The ethnography (digital) 11. Data interpretation i. Content analysis and thematic analysis ii. Discourse analysis 12. Ethical issues to safeguard: old concerns and new issues arising from the digital
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Objectives
Objectives
The Unit has these objectives: 1. Contribute to identify and evaluate critically a variety of scientific methods used in the area of communication and its ethical issues; 2. Contribute to identify concepts and authors who have contributed to the evolution of research in the field of media studies; 3. Contribute to understand and know the different methodologies that can be applied in different contexts and using various tools; 4. Contribute to understand advantages and limits of quantitative and qualitative methodologies.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Teaching-learning process will be based on Problem-based learning
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References
References
Bilandzic, H., Patriarche, G. & P. Traudt (Eds.) (2012). The Social Use of Media. Cultural and Social Scientific Perspectives on Audience Research. Intellect. Jensen, K. B. (Ed.) (2002). Handbook of media and communication research: Qualitative and quantitative methodologies. Routledge. Lessard-Hébert, M., Goyette, G., & Boutin, G. (2023). Investigação qualitativa: fundamentos e práticas (6.ª ed.). Instituto Piaget. Manual de Investigação Qualitativa - Conceção, Análise e Aplicações. (2021). (S. P. Gonçalves, J. P. Gonçalves, & C. G. Marques, Eds.). Pactor. Kitzinger, J. & R. S. Barbour (Eds.) (1999). Developing focus group research: politics, theory and practice. London, Thousand Oaks and New Dehli: Sage. Markham, A., & Buchanan, E. (2012). Ethical Decision-Making and Internet Research: Recommendations from the AoIR Ethics Working Committee: AOIR Executive Committee. Garcia, R., Rosa, M. J. V., & Barbosa, L. (2017). Que número é este? Um Guia sobre Estatísticas para Jornalistas. FFMS
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Office Hours
Office Hours
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Mobility
Mobility
No
