Class Project Seminar

This CU is intended to consolidate the specialized knowledge offered in the other course units in order to contribute to the preparation of a dissertation project that enhances the transversal skills acquired. This course is the first step towards the development of the thesis project through the achievement of two main objectives: Seminar sessions that aim to deepen some of the core topics around the major issues and problems addressed in the different areas of knowledge of the course, as well as topics that students have indicated as research interests they wish to develop and that are not covered in the programs of the Master's CU's. To this end, it aims to bring researchers and professionals from different areas of Marketing and Communication to discuss these issues with the students.

Not applicable

Conferences aimed at the development and scientific discussion of different relevant and current issues within the scope of scientific research in the areas of the Master. This set of conferences will also include topics that correspond to the research interests of students that have been identified throughout the 1st curricular year. Organization and implementation of presentation sessions of research projects under development by students with the participation of colleagues and other responsible professors composed of moments of debate and scientific discussion. of communication, marketing and digital media i. Discussions with experts ii. Identification of current trends iii. Case studies iv. Good practices v. Recommendations for the future in the areas under discussion.

Thematic sessions with the contribution of guests specialising in the areas of the master's degree. The final assessment consists of the compilation of logbooks (60 per cent) and their final presentation (20 per cent). Attendance and participation will be worth 20 per cent.

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