Class Online Entrepreneurship

Entrepreneurship has increasing importance and importance in today's society. It is essential that students develop entrepreneurial skills either for the development of entrepreneurial projects on their own (profit or non-profit) or on behalf of others. The program designed for this Curricular Unit aims to obtain the following general objective: Develop skills in Entrepreneurship, management, planning and creativity, and innovation.

Not applicable

Introduction and entrepreneurship concepts Concept(s) of entrepreneurship and evolution over time New times and new challenges Innovation and online entrepreneurship cases Entrepreneurship Culture Creativity, innovation concepts and principles Creative Process Creativity and innovation promotion tools and techniques (individual and in group) Online entrepreneurship business models and business plans Strategic analysis and formulation Mission, vision, and goals Strategic alternatives Resources New online business models Financing Implementation and development

Project-based learning Peer teaching and learning Collaborative learning Experiential learning Storytelling

Anderson, C. (2008). The long tail. Random House. Blank, S. (2013). Why the Lean Startup Changes Everything. Harvard Business Review, May, pp. 1-9. Brown, T. (2008). Design thinking. Harvard Business Review, Junho, 1-9. Catmull, E. (2015). Criatividade. Club do Autor. Gassmann, O., Frankenberger, K., Csik, M. (2017). The St. Gallen Business Model Navigator. https://www.bmilab.com/business-model-navigator-full-paper/ Johnson, M.W., Christensen & C.M, Kagermann, H. (2008). reinventing your business model. Harvard Business Review, Dezembro, 1-11. Osterwalder, A. & Pigneur, Y. (2011). Criar modelos de negócio. D. Quixote. Osterwalder, A., Pigneur, Y., Smith, A., Bernada, G. & Papadakos, P. (2015). Criar Propostas de valor. D. Quixote. Ries, E. (2011). The Lean Startup. Crown Business.