Class Strategy and Digital Transformation

This course aims to present concepts highlighting the relevance of Strategy and Digital Transformation in a globalized and increasingly competitive market. Digital Strategy and Digital Transformation refer to incorporating digital technologies in an organization to increase efficiency, innovation, and growth. Thus, digital transformation focuses on changing organizations, streamlining business activities, processes, competencies, and models by assessing their impact in a strategic and prioritized way, promoting transformations at different levels that include governance, strategy, people, leadership, culture, and technology. It should also be noted that it is essential to discuss the application of the fundamentals of Strategy and Digital Transformation in management; and to work on the research, analysis, and discussion of articles indexed to the Web of Science or SCOPUS so that in this way, a solid knowledge base can be established.

Not applicable

1. Strategic management and strategy: main concepts 2. Strategy and competitiveness 3. Analyzing resources, activities and competences 4. Strategic options and business models 5. Technology-based industries and strategy 6. Digital transformation concepts 7. Strategic Management of Information Systems 8. Knowledge Management and Big Data

An active methodology, centered on the student and strongly oriented towards “learning to learn” in the logic of “learning by doing” will be adopted. Thus, in addition to seeking to favour the appropriation of theoretical-conceptual knowledge, it seeks to create conditions for future managers to be trained in the domain of the main means and modalities of intervention, through concrete opportunities for action and exploration. Such training experiences are the object of discussion and reflection by students with a view to fostering their respective integration.

Dess, Gregory D.; McNamara, G.; Eisner, Alan; Lee, Seung-Hyun (2019). Strategic Management: Creating CompetitiveAdvantage, 9/e, McGraw-Hill Higher Education, New York. Grant, Robert M. (2018). Contemporary Strategy Analysis, 10/e, Wiley, Chichester. Paroutis, Sotirios; Heracleous, Loizos; Angwin, Duncan (2016). Practicing Strategy: Text and Cases, 2/e, SagePublications, London. Austin, R., Nolan, R., & O’ Donnell, S. (2009). The Adventures of an IT Leader. Boston: Harvard Business Press. Fenton, A. (2019). Strategic Digital Transformation: A Results-Driven Approach. London: Routledge. Laudon, K., & Laudon, J. (2020). Management Information Systems: Managing the Digital Firm, 16th Edition. London:Pearson. Peppard, J., & Ward, J. (2016). The Strategic Management of Information Systems: Building a Digital Strategy.Chichester: John Wiley and Sons. Rogers, D. L. (2016). The Digital Transformation Playbook. New York: Columbia Business School Publishing.