-
Presentation
Presentation
The curricular unit aims to integrate the knowledge acquired in the design of a sustainable business model.
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 6
-
Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
-
Code
Code
ULP6573-24063
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
1. Presentation of management simulation software 2. Business model design 3. Creating, developing and evaluating the sustainability of a bisiness plan 4. Presentation and defense of business plans
-
Objectives
Objectives
Concluída esta unidade curricular, o aluno deverá ser capaz de: 1. Integrate and use the knowledge obtained in the other curricular units in a competitive environment. 2. Know how to develop an entrepreneurial process based on different business models. 3. Obtain skills to design business models and plans. 4. Learn to analyze the environmental variables, internal and external, of a business. 5. Identify one or more market opportunities and sources of innovative and sustainable ideas 6. Validate the feasibility of the idea and of the chosen business model. 7. Structure and draw up a business plan. 8. Decide how to finance the business project. 9. Defend the business plan in the face of potential investors.
-
Teaching methodologies and assessment
Teaching methodologies and assessment
The curricular unit adopts methodologies such as problem-based learning and simulation.
-
References
References
Laguna, M., & Marklund, J. (2018). Business process modeling, simulation and design. Chapman and Hall/CRC. Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. A., & Barlow, C. Y. (2017). Business model innovation for sustainability: Towards a unified perspective for creation of sustainable business models. Business Strategy and the Environment, 26(5), 597-608. Bilan, Y. V., Pimonenko, T. V., & Starchenko, L. V. (2020). Sustainable business models for innovation and success: bibliometric analysis.
-
Office Hours
Office Hours
-
Mobility
Mobility
No
