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Presentation
Presentation
The Applied Management Project is the Curricular Unit where students demonstrate their ability to integrate the knowledge acquired throughout the course, applied in the development of the Business Plan of a company to be created. As such, it must be understood as a final course work, to be done after the approval on the core subjects of Management. Not before. direction the team wants to go The Applied Management Project is a Curricular Unit that tests the ability to apply the acquired knowledge, not to recite it. It is teamwork, where everybody colaborates and knows the , not a workgroup in which some work and others don't or a group in which each member decides where he/ she wants to go.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 8
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Year | Nature | Language
Year | Nature | Language
3 | Mandatory | Português
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Code
Code
ULHT72-3987
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Content description 1. Work methodology and evaluation process 1.1. Notes on supporting bibliography, sources of information and research to be developed. 1.2. Evaluation process 2. Methods of generating ideas and identifying business opportunities 3. Selection of ideas for the project 3.1. Pre-evaluation of ideas; 3.2. Discussion and selection of a project proposal; 3.3. Approval and registration of the project of each group. 4. Monitoring and support in the process of analysis of the environment and the market. 5. Business Model development method (Business Canvas). 6. Monitoring and supporting the development of the business model of each project, and development of the strategy. 7. Monitoring and supporting the development of the Business Plan. 8. Preparation for presentation to potential investors.
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Objectives
Objectives
Teamwork; Ability to analyze and demonstrate knowledge and understanding of all relevant aspects of the sector in which your project is intended to fit in, or is inserted, and define coherent objectives; Critical spirit and ability to define strategies consistent with the initial situation and the objectives defined; Ability to resolve tradeoffs between conflicting objectives; Ability to structure a Business Model coherent with defined objectives and defined strategy; Work organization and planning for Marketing, Operations, Human Resources and Finance; Develop an integrated understanding of the different management areas; Development of projects and their oral presentation to potential investors.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The methodology applied is project based learning (PBL), in which the teacher assumes the role of a tutor for the development of the project, assuming the students have previously successfully concluded the above refered CU.
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References
References
Besanko, David, et al (2017). Economics of Strategy, 7th edition, Wiley Custom. Burns, Paul (2016). ntrepreneurship & Small Business, 4yh edition. Hampshire (U.K.)Palgrave Macmillan. Osterwalder, Alexander & Pigneur, Yves (2011). Criar Modelos de Negócio, 2ª edição. Lisboa: D. Quixote. Ries, Eric (2019). The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. Great Britain: Penguin Business. Saunders, Mark N. K., Lewis, Philip, and Thornhill, Adrian (2019). Business Students . 8 th edition. New York: Pearson.
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Office Hours
Office Hours
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Mobility
Mobility
No