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Presentation
Presentation
This Course aims to create skills in the field of market research, and in this sense, a work is done to apply this trend, to a research work that has underlying this theme.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULHT72-7060
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Introduction; Historical perspective; Principal terminology in Marketing Research; Main market research companies in Portugal; Preparation of Proposals -The Market Research Process; Stages in the Market Studies Process; Errors in Market Studies; Types of Research; Data Types - Measurements and Measurement Scales; Types of scales; Scaling techniques - Questionnaires; Types of questionnaires; Structure of the questionnaires; Types of questions -Sampling; Sampling methods; Sample size; Information Collection - Data Analysis; Preparation of the report.
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Objectives
Objectives
Make known and understand the analysis and markets research, as well as its importance. Transmit to the student, how marketing studies and scientific research, are implemented.
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Teaching methodologies and assessment
Teaching methodologies and assessment
N/A
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References
References
Malhotra, N.K.(2009). Marketing Research: an applied orientation, 6th edition. Prentice Hall.
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Office Hours
Office Hours
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Mobility
Mobility
No
