Class Entrepreneurship

This course is largely justified by the importance of the topic in economic, social and environmental terms. In fact, it is increasingly important to encourage the creation of new businesses and, given the increasing difficulty in obtaining a job. The management area must not only teach managing companies but also creating them. The course exposes a set of elements and proposes the preparation of a business plan that will be essential parts for the creation of new businesses.

Not applicable

1 EntrepreneurshipConcepts; A global perspective on entrepreneurship; Intrapreneurship and social entrepreneurship; The profile of the entrepreneur; Entrepreneurial culture and its promotion; Entrepreneurship metrics. 2 The entrepreneurial processIdentification of business opportunities; Generation of ideas. Assessment of business opportunities; Resources for business development; The business model. 3- The business planImportance, objectives and components. 4- Preparation of the business plan 5- Obtaining and sources of financing.

Expository analysis of concepts. Discussion of concrete cases of entrepreneurship. Encourage critical thinking and entrepreneurial spirit.

Osterwalder, A., & Pigneur, Y. (2011). Criar Modelos de Negócio, 2a edição, D. Quixote. Farah, O. E., Cavalcanti, M., & Marcondes, L. P. (2020). Empreendedorismo estratégico: criação e gestão de pequenas empresas . Cengage Learning. Dornelas, J. (2021). Empreendedorismo transformando ideias em negócios. 8 ed ., São Paulo: Empreende Editora. Alves, A., & Baravelli, V. (2021). Empreendedorismo e modelos de negócios. São Paulo: Editora SENAC.