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Presentation
Presentation
UC in the area of Management, which aims to address the issues of strategy and business models. It is essential for anyone who is going to work in management, in any sector. The approach is practical, which is conducive to the workplace.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULP6623-16567
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Concepts and strategy formulation 2. Analysis of the organization 3. Defining and choosing strategies 4. Strategy implementation 5. Organizational governance: 5.1 Anglo-American model 5.2 German-Japanese model 5.3 Organizational ethics 5.4 Corporate responsibility 6. Corporate globalization 7. Strategic control 8. performance management
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Objectives
Objectives
The curricular unit objectives are:- Introduce and develop the concepts, methodologies and tools for effective participation in the process ofstrategic management;- Understand the different situations of strategic analysis, including analysis of the environment, industry andstakeholders; -- Use rational approaches to identifying and choosing alternatives including key skills and strategy based onscale and not scale;- Analyze issues and practices related to the implementation of the chosen strategies;At the end of the semester students should be able to:- Analyze the external business, industry and competitive analysis;- Analyze business strategies and company;- Develop comprehensive strategies and respective control and management strategy of performance
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Teaching methodologies and assessment
Teaching methodologies and assessment
The themes will be presented in each session through lecture, so that, once exposed, it opens a space for discussion with students. Itis also used the construction of scenarios for the class and case studies to promote a discussion system of ideas and concepts. Thecontinuous assessement will be carried out through two theoretical test (50%) and practical work (50%).The assessment is carried outin accordance with the General Assessment Regulation of the Universidade Lusófona do Porto.
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References
References
Johnson, G., Wittington, R.,Scholes, K.,Angwin, & D.,Regnér, P. (2019). Exploring Strategy,Text and Cases.12th ed. Pearson Education Amason, Allen. (2011). Strategic Management: From Theory to Practice. Routledge – Taylor & Francis Group.Teixeira, S. (2020) Gestão Estratégica. Escolar Editora.
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Office Hours
Office Hours
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Mobility
Mobility
No
