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Presentation
Presentation
The aim is to awaken the student to issues concerning the book and all the variants involved, from editing and manipulation of content, creation of graphic layouts, work with grids and typography, printing and finishing and finally, strategies and distribution channels. The students should develop their own critical mass in order to execute coherent and well conceived editorial objects both conceptually and formally. The student should also have the ability to recognize and identify text and graphic composition hierarchies and apply editorial layouts autonomously.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT93-17631
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Books/Publication; Concepts, values, objectives and positioning of editorial objects; Portuguese and international books and contextualization in the field of editorial design; Structures and materials for the design and production of books; Visual and conceptual references for the creation of books; Specific elements of the book; Typography, typographic grids and production and/or manipulation of content in the construction of a book; Specific elements and their hierarchy; Creation of books with integrated objects from the editing of content, graphic layouts (image and typography) and production / printing and binding. Distribution-Analysis of strategies and methodologies. Case studies from small publishing houses to large publishing houses.
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Objectives
Objectives
To deepen the identification, analysis and criticism of the book/publication object and its graphic design and consequent analysis in the Portuguese and international context. To develop concepts of editing, pagination and design of graphic layouts for the production of editorial objects. Increase the critical and technical skills in the graphic and conceptual development of editorial/publishing objects. Acquire knowledge related to the use of typography, typographic grids, pagination and construction of editorial layouts and knowledge related to the several kinds of books and/or publications exploring the construction of potential and experimental models. Recognize and understand the means of presentation of an editorial object. Demonstrate skills reagardind creating and presenting integrated editorial objects.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Use of the move/do strategy which aims to adopt a hybrid approach by associating several disciplines and several teachers in the same project. Working in an interdisciplinary way so that all concepts, systems and technologies make sense contributes to a richer vision of what you want to convey and investigate.
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References
References
AA.VV. (2016). Page Design: New Layout and Editorial Design. In Design 360 (org.) Flamant Caldwell, C. &Yolanda Zappaterra, Y. (2014). Editorial Design: Digital and Print. London: Lawrence King. Cathcart, T. (2007). Art Direction + Editorial Design. London: Image. Franchi, F. (2016). The Intelligent Lifestyle Magazine: Smart Editorial Design, Storytelling and Journalism. Berlin: Die Gestalten Verlag. Klanten, R. & Ehmann, S. (2016). Turning Pages: Editorial Design for Print Media Hardcover. Berlin: Die Gestalten Verlag.
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Office Hours
Office Hours
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Mobility
Mobility
Yes
