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Presentation
Presentation
The Advanced Design Project curricular unit program consists of the development of a visual essay that must be materialized in an experimental publication, whose theme is close to graphic design and which can eventually also contribute to opening doors to the student's own practice. Therefore, it is recommended that the design develops based on the contents and concepts presented. This project aims to speculate on the narrative, navigation and format of the book, in an attempt to establish a parallel between it and the content provided, possibly through its relationship and spatial extension. The final project must ensure that both functional and conceptual dimensions are met — that is, despite being experimental, the contents are readable and the object functions within the parameters for which it was designed.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 10
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Year | Nature | Language
Year | Nature | Language
3 | Mandatory | Português
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Code
Code
ULHT93-17982
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
The program aims to develop Design solutions with the ultimate objective of an experimental book/publication. The project dynamics are based on 4 stages: Diagnosis/Research; Non-objective experimentation of a visual essay; Objective experimental of the same visual essay and related texts; Project/presentation of an experimental publication/book that draws a parallel between the book-object and the theme explored in it
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Objectives
Objectives
The intended outcome of the Curricular Unit is: To enable and develop the designer as an innovator and as a problem solver. To value innovation, critical thinking and the capacity to reflect as agents of social, economic and cultural transformation. To foment briefing analysis and problem solving through a process which follows specific stages: discovery, creation, validation e implementation which intends to create and select ideas, experimentation, presentation and defense of the found solution. To foment team work collaboration and project management. To use interdisciplinarity as a privileged way of approaching and solving the challenges proposed along the semester. To ensure that the acquisition of technical competences and design technologies is made in real life contexts, which is, emerged within the reality of the environmental challenges and questions, sustainability and the social challenges that arise.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Active methodologies: incorporating content and tools from the print and web to be mediated in the classroom context; interdisciplinarity between curricular units: common contents being work by the student in different curricular units
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References
References
Elam, K. (2011). Geometry of Design. New York: Princeton Architectural Press. Eskilson, Stephen J.(2012), Graphic Design: A New History. Yale University Press Frascara, J. (2004). Communication design : principles, methods, and practice. New York: Allworth Press Lupton, E. (2014), Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students Revised, Expanded Edition. Rockport Publishers Heller, S. & Anderson, G. (2016). The Graphic Design Idea Book. London: Lawrence King. Müller-Brockmann, J. (2016), Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers. Niggli Edition Lupton, E. (2014), Graphic Design, the new basics. Adams Media Mendelsund, P. (2015), O Que Vemos Quando Lemos. ELSINORE W. White, A. (2011), The Elements of Graphic Design. Allworth Press Viction, W. (2017), Less is More: Limited Colour Graphics in Design. Victionary
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Office Hours
Office Hours
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Mobility
Mobility
Yes
