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Class Media Theory

  • Code

    Code

    ULHT24-1421
  • Syllabus

    Syllabus

    Genealogy of media concept: meaning and object of a media theory. Technical devices and its discourse: form antiquity to present day. Media, discourse, reality: media and power; media and suspicion; media and simulacra; remediation. The Canadian School of Media: Harold A. Innis: time and space; Eric A. Havelock: the Greek inheritance; Marshall McLuhan: the extensions of body. Marxist media critique: Walter Benjamin: media and art; Günther Anders: world in images; Hans Magnus Enzensberger: media and mobilization. Contemporary Media Theory: Niklas Luhmann: medium and form; Jean Baudrillard: the decline of the real; Paul Virilio: excess and velocity; Boris Groys: the submedial; Friedrich Kittler: the post-human; Peter Sloterdijk: «actio in distans».
  • Objectives

    Objectives

      a) distinguish medium (media) and technology; b) Describe technically mediated experience; c) adapt knowledge into an argumentative and critical judgement to current situation; d) identify the main paradigms in thinking mediation; e) to produce a critical judgment about media in a creative context; f) recognize how media shapes culture; g) know the genealogy of the media and how an theory of the media is possible; h) recognize the 'media reality’; i) to identify as differences and antitheses between different theoretical positions; j) have a critical position on the history of the media; k) be acquainted about the relations between the media and society; l) determine the impact of the media on the arts and aesthetics; m) be able to identify political strategies made possible by media; n) identify research branches in media studies. o) be able to build a systematic argumentative discourse on the relationships between culture, art, media and reality.
  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Oral exposal class; hermeneutics and textual heuristics; public discussion of arguments; visual support material
  • References

    References

    Eric A. Havelock, A musa aprende a escrever. Reflexões sobre a oralidade e a literacia da antiguidade até ao presente. Lisboa, Gradiva, 1996. Friedrich A. Kittler, Gramophone, Film, Typewriter. Stanford: Stanford University Press, 1999. Günther Anders, La obsolescencia del hombre. Sobre el alma en la época de la segunda revolución industrial (Vol I). Valencia: Pre-Textos, 2011. Hans Magnus Enzensberger, «Constituents of a Theory of Media». In Timothy Druckrey (ed.), Electronic Culture. New York: Aperture, 1996. Harold A. Innis, The Bias of Communication. Toronto: Toronto University Press, 2006. Jean Baudrillard, O crime perfeito. Lisboa: Relógio d’Água. 1996. McLuhan, Marshall, Understanding Media. London/New York: Routledge, 2001. Paul Virilio, Esthétique de la disparition. Paris: Galilée, 1989.
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