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Presentation
Presentation
With the approval in CU Media Sociology, the student will have understood the relations between the media and different ways of looking at society. The student will have gained skills that qualify him to pursue studies, deepening the various topics covered in other CUs. The student will better understand his/ herr role as a (future) professional within the media area, in a complex field. The student will be able to analyze in more detail the media products around him/ herself. The student will understand and critically reflect on the dialogical relationship between media and society.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT24-7046
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
The importance of sociology for the study of the media Main theories and schools about communication Media organizations, professions and practices Media products / content, representations and power Media audiences, consumption and uses The toxic role of communication: fake news, computational propaganda, campaigns and content promoting extremist ideologies The critical role of communication: alternative media, alternative narratives to extremism, communication for development.
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Objectives
Objectives
Show a general understanding of the relationship between media studies and the rest of the social sciences. Historically contextualize sociological concern with the media. Present some of the main contemporary issues about the media, as well as the criticisms they raise. Show the importance of the media for the political life of societies. Consider the political economy of the media, and the role of capitalism in contemporary media conditions. Consider alternative approaches to mainstream media production and their role in network society.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Development of empirical research work - ethnographic study or auto-ethnography - focusing on the uses of the media by students and/or participants in the study. Production of a short summary video about empirical work, for presentation in class. Online surveys carried out in class about the CU themes, with results presented and discussed in real time with students . Video demonstration of CICANT research projects (Rethink Before You Act, LusofonAtIva, etc.) Intensive use of Moodle to publish content related to classes and for some interaction with students.
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References
References
Burgess, J., Marwick A. & Poell, T. (2018). The SAGE Handbook of Social Media. SAGE Publications. Deuze, M. (2019). Making Media: Production, Practices and Professions. Making Media. Grayling, A.W. & Rosenberg, L. (2024). Our Next Reality: How the AI-Powered Metaverse Will Reshape the World. Nicholas Brealey Publishing. Hesmondhalgh, D. (2019). The Cultural Industries, 4th edition. The Cultural Industries, 4th Edition. McQuail D. & Deuze M. (2020). McQuail’s Media and Mass Communication Theory (7th edition). SAGE Publications.
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Office Hours
Office Hours
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Mobility
Mobility
No
