Class Image Analysis Methods

The Image Analysis Methodologies curricular unit focuses on the image, as a fundamental means of communication, language and meaning. From such recognition, it provides tools for image analysis. In this context, the CU presents theories of the image, related to the various spheres in which it operates, from the fields of Visual Culture and the Arts, the Rhetoric and Semiotics, exploring different approaches to the reading and interpretation of images. The course responds to the present condition of immersion in images, which are generalized from production to reception. As this scenario is largely instigated by Photography, such practice stands out, also since it supports central areas of communication such as Photojournalism and Advertising, in which the image acquires a media character. Digital technologies that enable infinite image creation are also highlighted, challenging and altering reality, thus problematizing the analysis of images.

Not applicable

1 - Image and Image Analysis - Visual Culture, with Bela Balazs. - The Image. - Introduction to Image Analysis with Martin Joly - Iconology and Iconography, with Erwin Panofsky - “Ways of Seeing” - John Berger.   2 - Semiotics and Semiology - Image Rhetoric, from Roland Barthes. - The Image as a Sign: Semiology and Semiotics: between Peirce and Saussure. - The Image in Advertising.   3 - The Technical and Photographic Image - The Technical Image, with Vilem Flusser. - Photography. - Roland Barthes, “Camera Lucida” and “Photography as a Message”. - Photojournalism.

The teaching methodologies and elements of analysis are transdisciplinary, based on written, visual and oral elements. The aim is to contribute to the development of image analysis skills, research practices, problematization, analysis and criticism, as well as to enable students to know how to work in a team and present work to third parties. To this end, most classes will be divided between the presentation of the program content and the analysis of images, with exercises that include the active intervention of students to develop image analysis tools.

Balazs, B. (1924). O homem visível, Visual Culture, Revista de Comunicação e Linguagens, nº47. 2017. Barthes, R. (1964) Elementos de Semiologia. Éditions du Seuil Barthes, R. (1977). The Rhetoric of the Image. Barthes, R. (1979). A Câmara Clara, nota sobre a fotografia. Edições 70 Berger, J. (1973). Ways of Seeing. Penguin Books. Flusser, V. (2008). O universo das imagens técnicas. Elogio da superficialidade. Annablume.  Joly, M. (1994) Introdução à Análise da Imagem. Edições 70 Mitchell, W.J.T. (1942). What do Pictures Want?. University of Chicago Press. 2005 Foucault, M. (1966). As Palavras e as coisas, Uma Arqueologia das Ciências Humanas Panofsky, E. (1955). Meaning in the Visual Arts.