Class Management and Entrepreneurship

This curricular unit is divided into two parts: the first deals with the main Management Functions and the second deals with the essential notions of Entrepreneurship and Business Plan.

Not applicable

Management: Concept, functions and levels; Manager tasks and skills;  Management evolution; Company environment; Planning and strategic management; Decision making; Organization and organizational structure; Determinants of structure; Authority, influence and power; Leadership and communication; Culture and organizational change. Entrepreneurship: Characterization; The profile of the entrepreneur; Entrepreneurship, Innovation and Economic Development; Intrapreneurship and social entrepreneurship; New trends in entrepreneurship; Identification of business opportunities and idea generation; Segmentation and positioning; Competitive advantages; Business mode development.

Classes will take place based on a theoretical-practical methodology, which is based on a brief presentation by teacher on the themes, followed by the consultation and analysis of students on the program's themes, using commented readings, simulation cases, practical cases, theoretical presentations, discussion of texts and research work done by students.  Continuous assessment: written test (70%) + work group (30%).

  Ferreira, M. P., Reis, N. R., Santos, J. C., & Serra, F. R. (2022). Empreendedorismo - Conceitos e fundamentos para a criaçãop da nova empresa. Edições Sílabo. Reis, F. L. (2020). Manual de Gestão das Organizações, teoria e prática com exercícios e casos de estudo. Edições Sílabo. Reis, F. L. & Reis, R. L. (2022). Manual de Estratégia Empresarial, Inovação e Empreendedorismo, com exemplos práticos e casos de estudo. Edições Sílabo.