Class Tourist Entertainment

The purpose of this subject is to provide students with skills to carry out animation projects, along with entities or spaces that intend to create a differentiating factor in the tourist place. The need for this unit is related to the growing value of tourist entertainment in places in comparison to a tourist increasingly demanding and wanting leisureor recreation activities to have a remarkable experience. It is intended to increase the student's capacity to develop creative and competitive solutions, respecting inclusion and sustainability principles. 

Not applicable

1 Introduction to tourist entertainment 1.1 Concepts of leisure and tourist entertainment 1.2 Legal framework in Portugal 1.3 Group dynamics, target audience and other central elements of entertainment activities 1.4. Entertainment, the experience economy, co-creation and sustainability 2. Designing, managing and monitoring tourist entertainment activities 2.1 Introduction to programming an animation activity 2.2 Introduction to risk management and safety in entertainment activities 2.3 Evaluation: benefits, impacts and quality 3. Introduction to the types of animation activities and contexts 3.1. Animation and heritage interpretation 3.2 Outdoor and nature activities 3.3 Team building activities 3.4 Maritime tourism activities 3.5. Activities in fixed installations (Tree Parks/Paint Ball)

In order to privilege active learning methodologies, the contents of this course are discussed and illustrated based on concrete examples so as to stimulate students to actively participate using their knowledge of themes. Emphasis will be given to the analysis of case studies, seminars and also to the realization of fieldwork in order to encourage students to get closer to reality in order to increase their ability to develop creative and competitive solutions, respecting principles of inclusion and sustainability. It is intended to provide differentiated learning scenarios, namely through the realization of works that mobilize knowledge from different curricular units or intra-institutional cooperation. Continuous evaluation: Written test: 35%. Pratical work: 50%. Class attendance and participation: 15%.

Almeida, P., & Araújo, S. (2017). Introdução à Gestão de Animação Turística. LIDEL. Ferreira da Silva, S. L. (2023). Criação de uma empresa de Animação Turística e Património Cultural “Welcome to Lamego by Sandra” (Doctoral dissertation). Monteiro, A.; Cachola, C. & Ribeiro, V. (2022). Gestão de Pessoas no Lazer, Animação Turística & Eventos. Coimbra: Editora D'Ideias. Vieira, J.M. (2015). Eventos e Turismo. Planeamento e Organização. Da teoria à prática. Lisboa: Edições Sílabo.