Class Technological Entrepreneurship

With the CU Technological Entrepreneurship, an alternative opens up to the search for a paid job and to the academic path that the Master in Informatics Engineering and Information Systems can provide to those who attend.

The third way may consist of launching a startup for which the entrepreneur candidate has to prepare himself with the fundamental concepts of entrepreneurship and technology-based innovation, as well as learning to pilot a digital business model supported by an e-marketing strategy and a financial plan.

1. Business Plan

. Business Plan Content

. Marketing Plan and Classic Marketing Concepts

. Corporate Finance Plan and Financial Management Concepts

2. Entrepreneurship

. Concepts

. Determinants and Typology

. Digital Entrepreneurship

3. Strategic Management Model

. Strategic Analysis

. Strategic Formulation

. Strategy Implementation

4. Digital Economy

. Digital Transformation

. Online Markets

. E-commerce Opportunities and Challenges

5. Business Model

. Customer Value

. Shareholder Value

. Resources and Processes

6. E-business Marketing

. Consumer behavior

. Site content and customization

. Brand Development, Evaluation and Control

7. Financing

. Cost

. Collateral

. Bank Offer

The discipline uses several innovative methodologies such as business canvas, building an MVP using lowcode tools like FlutterFlow (whenever possible and appropriate) and presentation using the Pitch recipe (hook, core and closure).

Adolpho, Conrado, 2016 - Os 8 Ps do Marketing Digital, Texto Editora

Duarte, Carlos e José Paulo Esperança, 2014 - Empreendedorismo e Planeamento Financeiro 2ª Edição, Edições Sílabo

Isaías, Pedro, Ivo Sousa, Luísa Carvalho e Bráulio Alturas, 2017 - E-Business e Economia Digital, Edições Sílabo

Kotler, Philip, Hermawan Kartajaya e Iwan Setiawan, 2017 - Marketing 4.0 - Mudança do Tradicional para o Digital, Conjuntura Actual Editora, Lisboa