Class Gymn Management Analysis

The UC intends to contribute to the development and increase of competencies related to the knowledge and understanding of the functioning of the exercise and well-being sector, in the context of gyms and health clubs, through: the development of personal skills - capacity for analysis and synthesis; ability to collect, collect and analyze information; critical spirit; ability to exdisplay, rationale and written argumentation of ideas; and the increase in systemic skills - ability to apply knowledge in practice, and adaptability to new situations.

1. Industry characterization and market trends

2. Operations management: processes; decisions and indicators

3. Strategy: strategic management process; competitive advantage and value creation

4. Entrepreneurship: concepts, framework and structure of a business plan

The methodologies include applied project work, in order to adapt the context to the reality of the current labor market

- Bates, M. (2007) Health Fitness Management: A Comprehensive Resource for Managing and Operating Programs and Facilities. Human Kinetics
- Barringer, B., Ireland, D. Pearson. (2009) Entrepreneurship: Successfully Launching New Ventures
- Sacave¿m, A. Et al (2011) Manual de Gesta¿o de Gina¿sios e Health Clubs. Manz Produc¿o¿es