Class Fashion Illustration

The main objective of the Fashion Illustration Curricular Unit (CU) is to develop creative and technical skills for the visual representation of fashion concepts, addressing both aesthetic and functional communication in the sector. The scope of the course encompasses the field of illustration applied to fashion design, exploring traditional and digital techniques for creating sketches, stylized and conceptual representations, as well as communicating collections and design ideas. As part of the study cycle, this course is essential for training students in the graphic and narrative expression of clothing, responding to the demands of the creative market and positioning illustration as an indispensable tool in fashion development and presentation processes.

Not applicable

Introduction to Fashion Illustration: Main styles and artistic movements in fashion illustration; The role of fashion illustration in communication and the fashion market; Graphic Representation Techniques: Integration of mixed techniques for creative visual effects; Digital techniques: use of graphic design software and digital devices; Composition and Style in Fashion Illustration: Construction of balanced and dynamic compositions, Use of color, contrast and visual harmony; Developing a personal style in illustration; Creating visual narratives for fashion collections; Illustration for fashion campaigns, editorials and presentations; Communicating the collection's identity through illustration.  

The active method allows students to quickly assimilate the basic concepts. Through observation and experimentation, students learn the fundamental principles and areas of application of the theoretical knowledge associated with materials technology and the plastic expression needed in this course to communicate fashion ideas. Theoretical-practical classes allow students to consolidate their knowledge and apply it through practical work. The aim is to consolidate the knowledge acquired by carrying out various exploratory and experimental projects using various digital techniques. The tutorial methodology establishes a pedagogical strategy centered on the student, allowing knowledge to be built from situations based on the student's discoveries and learning, preparing the student to achieve autonomy in the skills mentioned in the objectives of this UC, with the teacher acting as a tutor for the project developed.

BORRELLI, Laird, Fashion Illustration Now, Thames & Hudson, London 2004; IZAGUIRRE, Ana, New Fashion Illustration.: 50 Essential Contemporary Artists, Hoaki, 2023 KIPER, Anna, Fashion Illustration: Inspiration and Technique, David & Charles, 2011 HOPKINS, John, Desenho de Moda, Bookman, Porto Alegre, 2011 TALLON, Kevin,  Digital Fashion Illustration with Photoshop and Illustrator, Batsford, 2008 TEJWANI, Somer, The Art of Fashion Illustration: Learn the techniques and inspirations of today's leading fashion artists, Rockport Publishers, 2015 STIPELMAN, Steven, Illustrating fashion: concept to creation, Fairchild books & visuals, 1996