Class Political Campaigns Analysis

This course unit provides a comprehensive introduction to political campaigns, examining their planning, execution, and impact across different electoral contexts. By combining theoretical insights with case-based analysis, students will develop the analytical skills necessary to understand and evaluate campaign strategies at national and international levels, preparing them both as future professionals and as critically engaged citizens.

Not applicable

Political Campaigns: Definitions, Typologies, and Evolution Building a Campaign Old and New Media in Political Campaigns The Institutional Context: Electoral Systems, Parties, and Elections Campaign Analysis: Legislative Elections Campaign Analysis: Presidential Elections Campaign Analysis: European Elections Campaign Analysis: Local Elections Campaign Analysis: Referendums Factors of Campaign Success and Failure The Future of Campaigns: Key Trends

As a theoretical-practical course unit, it is structured around lectures presenting key concepts, theories, and case analyses typical of this field of study. These are complemented by seminar discussions of selected texts and tutorial-guided case studies.

Farkas, X., & Bene, M. (2021). Images, politicians, and social media: Patterns and effects of politicians’ image-based political communication strategies on social media. The international journal of press/politics, 26(1), 119-142. Gattermann, K., & de Vreese, C. (2020). Awareness of Spitzenkandidaten in the 2019 European elections: The effects of news exposure in domestic campaign contexts. Research & politics, 7(2), 2053168020915332. Gherghina, S., & Bankov, P. (2020). Who follows the referendum campaign? The effect of political interest and media use in Bulgaria. Problems of Post-Communism, 1-11.  Gilardi, F., Gessler, T., Kubli, M., & Müller, S. (2022). Issue ownership and agenda setting in the 2019 Swiss national elections. Swiss Political Science Review, 28(2), 190-208.