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Course formatMixed
Hours120h
Credits30 ECTS
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3ª Edição (Ano Letivo 2025-26)
3ª Edição (Ano Letivo 2025-26)
OngoingStart date 17 Feb, 2025End date 24 Jun, 2025
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Presentation
Presentation
- The Postgraduate Programme in Events Management and Entrepreneurship is an excellent course with a strong practical component, designed to prepare trained professionals for a constantly evolving market. With a teaching staff made up of renowned specialists and experienced professionals, the course values knowing how to think and knowing how to do, providing complete training applied to practice. - With almost 100 per cent employability, this postgraduate course offers students the opportunity to get directly involved in real events, making the experience more enriching. - In addition, the Seminar Course will be attended by professionals from the events and tourism fields, giving students direct contact with the main players in the sector, updating them on the latest trends and challenges.
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Admission Conditions
Admission Conditions
- Graduates with a degree from an appropriate course - Professionals with a relevant professional career (to be assessed by the course coordinator) - Other candidates to be assessed in accordance with the law and Lusófona University regulations in force.
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Knowledge, abilities and skills to be acquired
Knowledge, abilities and skills to be acquired
- Organise and evaluate actions to intervene in the events organisation market with a focus on results; - Understand the main trends in the sector, assessing their impact on the strategies of events companies; - Analyse and boost markets and events companies, promoting innovation and competitiveness in the sector; - Marketing and operating events integrated with tourism products and destinations, creating complete and attractive solutions; - Adopt an ethical and socially responsible attitude, in line with the best practices in the events market.
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Reasons for joining
Reasons for joining
- Solid background in event planning, leadership, management and organisation;
- Mastery in the different areas that enable event managers to acquire new skills, but also all those who feel an affinity for this area in some way;
- Enriching relational experience in the development of the profession through the exchange of experiences and personal and professional development techniques
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Program
Program
- [Anual]
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Advanced communication and public relations techniques: Presentation
2 ects -
AI at Events
1 ects -
Analysing Economic Viability and Business Models in Events
2 ects -
Creative Management and Event Programming
3 ects -
Digital Marketing, Social Media and Networking Strategies
3 ects -
Event fundraising, partnerships and collaborative entrepreneurship
3 ects -
Innovation and Entrepreneurship in Event Tourism
2 ects -
Leading, attracting and managing event teams/staff
2 ects -
Organising and managing digital and hybrid events
1 ects -
Post-event control, evaluation and feedback
1 ects -
Production and management of events
3 ects -
Risk management and legal compliance at Events
2 ects -
Seminars on entrepreneurship and innovation in the events sector and Final Project
4 ects -
Strategic and operational event logistics
1 ects -
Sustainability and Social Responsibility in Events
1 ects
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Course Team
Course Team
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Career Opportunities
Career Opportunities
To work on events in all areas of activity
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Observations
Observations
This programme has a partnership with APECATE - the Portuguese Association of Congress, Tourism and Events Companies.
Lisboa | Escola Ciências Económicas e Organizações
