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Presentation
Presentation
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
| Anual | 3
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT6068-23766
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
S1: Strategy, Strategy Characteristics, Strategic Culture and Competitive Advantage;
S2: Strategic planning;
S3: Analysis of the internal and external environment;
S4: PEST, PESTLE and SWOT analysis;
S5: BCG Matrix, GE/McKinsey Matrix, McKinsey 7-S Methodology, Porter's Five Forces Model, Balanced Scorecard and HVAC.
S6: Usual Strategic Planning Steps;
S7: Benchmarking,
S8: Strategic Framework and Strategic Plan;
S9: Strategic Foresight;
S10: Scenario model.
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Objectives
Objectives
LO1: Understand the concept of Strategy, Strategy Characteristics, Strategic Culture and Competitive Advantage;
LO2: Understand the concept of Strategic Planning;
LO3: Understand the importance of Analysis of the internal and external environment;
LO4: Understand the importance of PEST, PESTLE and SWOT Analysis;
LO5: Understand the importance of the BCG Matrix, GE/McKinsey Matrix, McKinsey 7-S Methodology, Porter's Five Forces Model, Balanced Scorecard and HVAC;
LO6: Understand the Usual Stages of Strategic Planning;
LO7: Understand the Benchmarking concept;
LO8: Understand the concept of Strategic Framework and Strategic Plan;
LO9: Understand the concept of strategic foresight;
LO10: Understand the concept of the Scenario Model.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The classes are theoretical-practical. In the theoretical parts, the concepts, principles and theories essential to the understanding of the subject taught are presented. In the practical parts, the debate on study cases is promoted to illustrate the subject covered in the theoretical classes.
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References
References
COOK, Thomas (2018). Enterprise Risk Management in the Global Supply Chain. CRC Press.
CROUHY, Michel, GALAI, Dan e MARK, Robert (2014). The Essentials of Risk Management. McGraw-Hill.
GODFREY, Paul, et al. (2020). Strategic Risk Management: New Tools for Competitive Advantage in an Uncertain Age. Berrett-Koehler Publishers.
HAKAN, Butuner (2016). Case studies in strategic planning. CRC Press.
JAKHOTIYA, Girish (2013). Strategic Planning, Execution, and Measurement. Productivity Press.
KENNY, Graham (2005). Strategic Planning And Performance Management. Elsevier Butterworth-Heinemann. ISBN 0 7506 6383 9.
RAMÍREZ, Rafael e WILKINSON, Angela (2016). Strategic Reframing: The Oxford Scenario Planning Approach. Oxford University Press.
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Office Hours
Office Hours
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Mobility
Mobility
Yes
