-
Presentation
Presentation
This discipline is part of business management, so that the manager can develop skills in marketing analysis, formulating strategies and implementing marketing programs.
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
| Anual | 2
-
Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
-
Code
Code
ULHT6350-11341
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
C1-Understand marketing C2-Segmentation, positioning and branding C3-Product, Price, Place, Promotion, People, Processes, Physical Evidence C4-Digital marketing C5-Steps for carrying out a marketing plan
-
Objectives
Objectives
1. Learn the definition and scope of marketing. 2. Acquire knowledge of marketing management concepts and techniques, developing skills in market analysis, formulating strategies and implementing marketing programs.
-
Teaching methodologies and assessment
Teaching methodologies and assessment
Creation of work in a real context and useful for students.
-
References
References
Baynast, A.; Lendrevie, J.; Lévy, J.; Dionísio, P.; & Rodrigues, V. (2021). Mercator 25 anos - o marketing na era digital. (18ª ed). Lisboa. Dom Quixote. Moraes-Sarmento, E.; Abranja, N.; Carvalho, R. Vitorino (2022). Plano de marketing e marketing digital na hotelaria e turismo. Lisboa. Lidel.
-
Office Hours
Office Hours
-
Mobility
Mobility
Yes
