Class Strategy and Development of Companies and Organisations

The course intends to present the essential concepts of strategy and introduce some more advanced topics of strategy with current uses. It intends to do all this based on solid theoretical concepts and concrete application to real cases.

Not applicable

1. Introduction to Strategy 2. Analysis of the External and Internal Environment 3. Business Strategy 4. Organization Strategy 5. Internationalization and Cooperation Strategies 6. Change Management, Innovation and Entrepreneurship

Audivisual materials to support the subjects.

•Freire, A. (2020). Estratégia – Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Bertrand Editora. •Frynas, J.G. and Mellahi, K. (2015), Global Strategic Management, 3rd edition, Oxford University Press. •Hitt, M., & Ireland, R. H. (2005). Strategic management competitiveness and globalization: concepts and cases (6th ed). South-Western: Thoson. •Lasserre, P. (2017). Global Strategic Management. Palgrave Macmillan. •Santos, A. J. R. (2008). Gestão estratégica: conceitos, modelos e instrumentos. Lisboa: Escolar Editora. •Santos, A. N. (2006). Estratégia organizacional: do posicionamento ao movimento (2ª Ed). Lisboa: Edições Sílabo. •Teixeira, Sebastião (2020). Gestão Estratégica, 2ª edição, Escolar Editora. •Thompson, S., & Gamble (2017). Crafting and executing Strategy: the quest for competitive advantage. McGraw-Hill.