Postgraduation Marketing and Brand Strategies

In an increasingly globalised and competitive world, with new formats and business models, brands are operating in a highly challenging environment that is difficult to penetrate. It is therefore essential that they are able to readapt and restructure their business strategy in order to leverage their competitive advantage. Stakeholders are more demanding than ever and need more innovative, differentiating brands with a unique value proposition. Emerging from an in-depth analysis of branding, the postgraduate course in Marketing and Brand Strategies aims to develop the fundamental components of marketing, brand management, the strategies to be considered, the experiences between the consumer and the organisation, the context of brands in various channels, as well as reputation management, emerging trends and the ethical challenges facing any brand.

Marketing Manager Responsible for developing and implementing marketing strategies, aligning the company's objectives with the needs and expectations of the market. Brand Manager Responsible for developing and managing the brand's identity, ensuring its strategic positioning and coherence across all communication platforms. Digital Marketing Consultant A consultant in online campaigns, this professional understands the importance of the brand's digital presence, using tools such as SEO, SEM and social networks to maximise results. Product Manager Oversees the life cycle of products, from conception to launch, ensuring that they are aligned with the brand strategy and market trends. Market Analyst Specialises in analysing data on consumers, competitors and market trends to guide strategic marketing and brand positioning decisions.

Next edition: 15th October. Planned timetable: 18.30 to 21.30 Timetable: Evening Teaching model: Face-to-face Current Course.