1. leadership for organisational transformation and innovation
Training to lead in contexts of uncertainty and disruption. Participants develop strategic vision, adaptive leadership skills and mastery of the human and digital dynamics that drive organisational change with sustainable impact.
2. Critical, systemic and results-orientated thinking
Ability to analyse complex contexts, integrate business, technology and market variables, make informed decisions and solve problems with a holistic vision. An essential approach for those taking on executive roles in highly demanding environments.
3. Mastery of digital and technological transformation tools
Solid, practical knowledge of information systems, cloud computing, solution architecture, digital security (including compliance with standards such as DORA and NIS2), business intelligence and emerging technologies such as AI, blockchain and automation.
4. Innovation and corporate entrepreneurship skills
Application of methodologies such as Design Thinking, Lean Startup, Business Model Canvas and venture building. Ability to move from idea to execution, creating value in an agile and structured way, with simulations of attracting investment and interaction with real investors.
5. Integrated customer vision and excellence in Customer Experience
Competence in redesigning omnichannel customer journeys, applying data to personalise offers and leading marketing, sales and experience teams with a focus on loyalty, retention and growth. Includes storytelling techniques, impact communication and measurement of indicators (NPS, CLV, CES).
