Open Courses Digital Transformation for Managers

With the recognized teaching quality of the country's largest education group, Universidade Lusófona and the Instituto Politécnico da Lusofonia, namely through its executive school Lusófona Executive School, and in partnership with the digital platform made up of several national companies and institutions, this ¿Digital Transformation for Managers¿ training, part of the Líder+ Digital program, presents itself as a fundamental catalyst in the training of managers and business leaders, enabling them not only to understand, but to effectively lead the digital transformation journey in their organizations. This program is structured in curricular units meticulously selected to cover fundamental aspects of digital transformation, namely: Digital Transformation Leadership: Develop adaptive leadership skills to guide teams through the challenges and opportunities of digital transformation. Customers: Creating value from Digital Marketing to Customer Experience: Exploring strategies to digitally engage customers, maximizing value through personalized experiences. Innovation: in startups and large companies: Encourage a culture of continuous innovation, adaptable to both startups and companies. Technologies: disruptive accelerators: Identifying and applying disruptive technologies that can serve as catalysts for digital transformation. Data and Artificial Intelligence: a business asset: Using data and AI to drive decision-making based on insights, optimizing processes and innovating products/services.

This measure is aimed at, regardless of their level of digital proficiency: Managers and leaders of companies, business associations and social economy entities; Senior technical staff with the potential to develop leadership and management responsibilities. Within the scope of the recipients identified, preference is given to those who represent: People of the under-represented sex in managerial and managerial positions, under the terms of the Labor Code; Managers and directors of micro, small and medium-sized enterprises under the terms of Article 100 of the Labor Code. Recipients of this measure must submit a declaration signed by the head of their employer, attesting to: The position and responsibilities assumed by them. Authorization by the employer's top manager to implement a digital transformation plan, created for this purpose taking into account the size and digital maturity of the employer. The size of the employer (the number of employees on the employer's staff). Authorization from the employer's top manager to assess the level of digital maturity of their company. If the employer's top manager also wishes to benefit from this measure, the attached declaration is also applicable.

Course - Digital Transformation for Managers - Total of 100 hours 1st Edition - Hybrid Model Start: 14/01/2025 Ends: 30/04/2025 Timetable: Mondays and Thursdays from 7:30 p.m. to 10:30 p.m. 2nd Edition - Hybrid Model Start: 10/02/2025 End: 30/05/2025 Timetable: Mondays and Thursdays from 7:30 p.m. to 10:30 p.m. 3rd Edition - Hybrid Model Start: 28/01/2025 End: 20/03/2025 Opening hours: Tuesdays and Thursdays from 09h00 to 13h00