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Presentation
Presentation
The main goal of the Introduction to Design course is to instruct the students about basic notions of graphic design so that they are able to develop graphic identities and graphic objects (on digital and printed supports) which communicate their projects to an audience, teaching them to create concepts and ideas that can be translated visually
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 7
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULP728-1141
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. The film poster [developing concets] 1.1 Types of film posters 1.2 Elements of the film poster 1.3 Marketing applied to cinema: declinations of the film poster 1.4 Designers of film posters 1.5 The role of typography 2. Communicating the film [editorial and on-line design] 2.1 Pressbooks 2.2 Flyers and other printed supports 2.3 Websites and social media 3. Opening/closing titles for films and TV series 4. Graphic design in television, music, other mediums and supports.
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Objectives
Objectives
The course of Introduction to Design aims to teach to students the increased value that design can bring within the scope of their audiovisual and multimedia projects: in terms of developing graphic identities, exploration of ideas/concepts/metaphors, organizing visual and textual contents, production of graphic artifacts or transitioning from communicating in the medium of moving images to the medium of static images/supports. In order to do so, students will learn about typography, layout grids, visual hierarchies, image editing, among other topics. This learning will happen through the creation of graphic objects (posters, pressbooks, small clips/animations) where the they can apply the knowledge acquired during theoretical classes, a space for building and sharing visual culture both at an individual level and as a class.
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Teaching methodologies and assessment
Teaching methodologies and assessment
project based learning
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References
References
BRANAGHAN, Sim; CHIBNALL, Stephen (2006) - British Film Posters: An Illustrated History. Londres: BFI Publishing, 2006. 304 p. ISBN 978-1-84457-221-2. EDWARDS, Gregory J. (1989) - The International Film Poster: the role of the poster in cinema, art, advertising and history. Londres: Tiger, 1988. 224 p. ISBN 978-1-87046-161-0. KING, Emily (2003) – Movie Poster. Londres: Octupus Publishing Group, 2003. 224 p. ISBN 184- z000-653-6. NEWELL, Adam (2016) et al. – The Art of the B-Movie Poster. Berkeley: Gingko Press, 2016. 320 p. ISBN 978-1-58423-622-1
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Office Hours
Office Hours
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Mobility
Mobility
No
