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Presentation
Presentation
Entrepreneurship has increasing importance and importance in today's society. It is essential that students develop entrepreneurial skills either for the development of entrepreneurial projects on their own (profit or non-profit) or on behalf of others. The program designed for this Curricular Unit aims to obtain the following general objective: Develop skills in Entrepreneurship, management, planning and creativity, and innovation.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
1 | Optional | Português
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Code
Code
ULP6612-16482
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Introduction and entrepreneurship concepts Concept(s) of entrepreneurship and evolution over time New times and new challenges Innovation and online entrepreneurship cases Entrepreneurship Culture Creativity, innovation concepts and principles Creative Process Creativity and innovation promotion tools and techniques (individual and in group) Online entrepreneurship business models and business plans Strategic analysis and formulation Mission, vision, and goals Strategic alternatives Resources New online business models Financing Implementation and development
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Objectives
Objectives
General: Development of skills of Entrepreneurship, management, planning, creativity, and innovation; The specific skills to develop are: To understand the concept and importance of entrepreneurship and of the entrepreneurship culture; To promote and implement creativity and innovation both at individual and group levels; To create and implement a business plan; Recognize the importance of funding sources (own and/or others).
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Teaching methodologies and assessment
Teaching methodologies and assessment
Include the innovative methodologies used to support the teaching-learning process
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References
References
Reis, F.R. & Reis, R. L. (2022) Manual de Estratégia Empresarial, Inovação e Empreendedorismo. Edições Síabo. Fetrati, M. A., Hansen, D., & Akhavan, P. (2022). How to manage creativity in organizations: Connecting the literature on organizational creativity through bibliometric research. Technovation , 115 , 102473. Kuratko, D. F., & Morris, M. H. (2018). Examining the future trajectory of entrepreneurship. Journal of Small Business Management , 56 (1), 11-23. Gassmann, O., Frankenberger, K., Csik, M. (2017). The St. Gallen Business Model Navigator. https://www.bmilab.com/business-model-navigator-full-paper/ Ratinho, T., Amezcua, A., Honig, B., & Zeng, Z. (2020). Supporting entrepreneurs: A systematic review of literature and an agenda for research. Technological Forecasting and Social Change, 154, 119956. Osterwalder, A., Pigneur, Y., Smith, A., Bernada, G. & Papadakos, P. (2015). Criar Propostas de valor. D. Quixote.
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Office Hours
Office Hours
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Mobility
Mobility
No
