The postgraduate course in Personal Branding: Management and Consultancy is unique in Portugal as it brings together the 3 pillars essential to developing a personal brand and has an innovative concept as we work on personal branding from the particular to the general.
In the first phase we focus on the behavioural component, where we encourage students to develop awareness and self-reflection by identifying limiting processes and focusing on objectives.
In the 2nd phase we work on image management and creation, focusing on the key elements for building a personal brand.
In the 3rd phase, we encourage the learning of strategies and resources for promoting a personal brand, with a special focus on digital.
