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Presentation
Presentation
The Curricular Unit has a theoretical-practical scope that aims to transmit, in some detail, both knowledge about the foundations, concepts, thinking and strategic reflection, as well as the principles related to the analysis, formulation and implementation of strategies. Carrying out applied work and presenting case studies will facilitate the learning and operationalization of concepts and analytical models, in light of the complexity and uncertainties inherent to current business dynamics.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT1656-21605
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Cap. 1 - Strategy Cap. 2 - Management and Strategic Planning in Organizations Cap. 3 - Analysis of the Internal Environment Cap. 4- Analysis of the External Environment Cap. 5 - Business and Functional Strategies Cap. 6 – Corporate Strategies Cap. 7 - Internationalization Strategies Cap. 8 - Blue Ocean Strategy Cap. 9 - Strategy Implementation Cap. 10 - Strategy Assessment and Control Cap. 11 - Leadership Cap. 12 - Motivation Cap. 13 - Power, Authority and Conflict Cap. 14 - Decision Making
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Objectives
Objectives
Understand the conceptual and analytical basis of business strategy related to strategic analysis, formulation, implementation and control of strategy. Discuss the fundamentals and concepts of strategy in a broad context (market, technology and regulation). Know the main models and instruments underlying the formulation, organization and implementation of strategy. Interpret business dynamics with strategic reach in organizations. Apply the knowledge acquired to explain strategic decisions and actions. Facilitate strategy learning through case analysis
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Teaching methodologies and assessment
Teaching methodologies and assessment
More active and participatory methodologies are used that aim to involve students in the learning processes, namely, through the discussion of case studies and group work.
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References
References
Teixeira, Sebastião (2014). Gestão Estratégica. Lisboa: Escolar Editora. ISBN: 978-972-592-300-9. Teixeira, Sebastião (2022). Gestão das Organizações. Lisboa: Escolar Editora. ISBN: 978-972-592-600-0. Serra, F., Ferreira, M., Torres, M., & Torres, A. (2012). Gestão Estratégica: Conceitos e Prática , 3ª Ed. Lisboa: Lidel-Edições Técnicas, Lda. ISBN: 978-972-757-606-7.
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Office Hours
Office Hours
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Mobility
Mobility
No
