Class Theory of Advertising

Based on theoretical/scientific assumptions, the discipline is intended to be a technical/scientific repository likely to give students skills to the analysis of advertising.

Not applicable

Advertising: Definitions, Objectives, Functions and types. Advertising History The Advertising Agency Creation in Advertising: Main models of creativity in Advertising Advertising Briefing The media as advertising media Advertising research Advertising and Self-Regulation Code in Portugal

PSM It is a structured process for identifying, analyzing, and solving problems logically and efficiently, involving steps such as defining the problem, analyzing its causes, generating ideas for solutions, and implementing the chosen solution.

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