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Class History of the Media

  • Presentation

    Presentation

    It is assumed that, in the context of human history, a set of tools, techniques and communication protocols constituted (and constitute) that history, both in the way they altered culture, society and human perception / consciousness, as well as they define, as artifacts, modes of presentation and access to that history. From language and writing to computers and cyber networks, through clocks, calendars, towers, perspective or meteorology, all these medialogical devices determined paradigms of relationship - verbal and non-verbal - between humans and between humans and the world. This Curricular Unit seeks to trace the historical evolution of these material ways of configuring communication throughout history, identifying key moments in this course.
  • Code

    Code

    ULHT168-1405
  • Syllabus

    Syllabus

    0. Principles of a materialistic history of communication 1. Orality The zero degree of communication The ritualization of the world 2. Alphabet and Writing From the magical culture of hearing to the neutral culture of vision Writing as ordering the world: the formalization of thought 3. Book Volumen - codex - volumen The library and the legibility of the world 4. Press From Guttenberg to Luther The foundation of the modern world and the circulation of knowledge 5. Electromagnetism, sound and atmospheric media Nature as the original "broadcaster" The home delivery of sensory reality 6. Photography and Cinema The multiplication of the images and the recording of time The rediscovery of the optical and the (new) motives of the real 7. Radio and Television The mass media paradigm "Drama for a dramatized society" 8. Computer and Internet From JM. Jaquard and C. Babbage to A. Turing and V. Bush Decentralization and globalization Social interactionism (Web 2.0) and machine automation (Web 3.0)
  • Objectives

    Objectives

    - Identify and frame, through the technical devices that determined them, the main paradigms in the history of communication (verbal and non-verbal) and knowledge production - Promote analytical and reflective skills on the mutual relations between the cultural production of meaning and the evolution of technical materialities that pre-determine this production - Problematize contemporaneity as an era whose technological condition is decisively determined by media of registration, transmission and automatic processing of communication and information.
  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Oral exposal class; hermeneutics and textual heuristics; public discussion of arguments; visual support material.
  • References

    References

    Attali, J. Histoire des médias: des signaux de fumée aux réseaux sociaux, et bien après. Fayard, 2021. Bogalheiro, M. "Para lá dos meios e dos fins: um epítome da ontologia dos media". In Crítica das Mediações Totais - Perspectivas expandidas dos media, Ed. M. Bogalheiro. Documenta, 2020 Chartier, R. (1992) A Ordem dos Livros. Vega, 1997 Hu, T-H. The Prehistory of the Cloud . Cambridge: The MIT Press, 2015 Hugo, V. (1831) "Isto matará aquilo". In Notre-Dame de Paris. Relógio d'Água, 2020 Levinson, P. The Soft Edge - A natural history and future of the information revolution. Routledge, 1997 Kittler, F. (1986) Gramophone, Film, Typewritter. Stanford University Press, 1999 McLuhan, M. (1962) A Galáxia de Gutenberg. Universidade de São Paulo, 1972 Peters, J. D. The Marvelous Clouds. University of Chicago Press, 2015 Platão. Fedro. Edições 70, 2009 Valéry, P. (1928) "A Conquista da Ubiquidade". In Revista de Comunicação e Linguagens , 34/35. Relógio d'Água, 2005  
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