Class Communication and Globalization

In the conviction that the interface between Communication and Globalization is framed in a complex, multidisciplinary and constantly changing thematic area, the syllabus modules that were selected aim to provide students with familiarization with the concept of globalization from a perspective that has communication as its analysis base. . It is also intended that the concept of Globalization can be studied in the context of world trade.

Not applicable

1.Introduction to Globalization: Historical-evolutionary analysis; The schools of globalization. 2. Networks as pillars of Globalization: Brief introduction to the study of network theory; The contributions of the Enlightenment to globalization; Free trade; The structuring of world powers. 3.Contributions of the information industry to globalization; Information as a commodity and an element of approximation 4. Advertising as a Globalization tool: Public opinion; The rise of (some) states; The advent of radio and other media. 5. The new economy and the sharing economy 6. Globalization and the Covid-19 pandemic

The methodology follows the following principles: expository, explanatory and reflective. There is no provision for the use of artificial intelligence.

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