Class Internal Communication

To look at communication applied in the organizational context and understand how to make the most of communication resources; To make known, in an articulated, global and coherent way, the added value of modern management theories applicable to the internal communication of organizations. Understand different internal communication logics and strategies Articulate the different communication resources in the technical intervention in communication, through the elaboration, implementation and evaluation of organizational communication strategies and plans; Reflect on applicable communication techniques in terms of relevance, effectiveness and efficiency in relation to specific objectives and contexts.

Not applicable

INTRODUCTION TO INTERNAL COMMUNICATION     The object and essence of internal communication   THE CONTEXT OF INTERNAL COMMUNICATION     Decision and performance processes,     Internal communication specialties, messages and media   INTERNAL COMMUNICATION     Internal communication and public relations     Internal communication and organizations     Historical perspective     Internal communication models     Trends and the future of internal communication     Analysis of case studies   INTERNAL COMMUNICATION METHODOLOGIES     Internal communication principles, analysis and strategic diagnosis     Development, implementation and management of strategies and plans

The curricular unit will be supported by the resources available to teach the students. Through the presentation of content related to the program, which will be available to students through the Moodle tool. Whenever necessary for students to better understand the subject, practical cases and examples of real situations will be used. Complementary texts will be available to students to help them understand the subject better

Dahlman, S., & Heide, M. (2021). Strategic internal communication: A practitioner’s guide to implementing cutting-edge methods for improved workplace culture. Routledge. International Association of Business Communicators. (2006). The IABC handbook of organizational communication: A guide to internal communication, public relations, marketing and leaderhip (T. L. Gillis, Ed.). Jossey-Bass. Men, L. R., & Tkalac Ver¿i¿, A. (2021). Current Trends and Issues in Internal Communication Theory and Practice (1st edition). Palgrave Macmillan. Smith, L., & Mounter, P. (2008). Effective internal communication (2nd ed). Kogan Page. Sriramesh, K., & Ver¿i¿, D. (Eds.). (2020). The global public relations handbook: Theory, research, and practice (Third edition). Routledge, Taylor & Francis Group. Welch, M., & Jackson, P. R. (2007). Rethinking internal communication: A stakeholder approach. Corporate Communications: An International Journal, 12(2), 177–198. https://doi.org/10.1108/13563280710744847